Symposium and Workshop of Interactive Marketing

Introduction

Harbin, Heilong Jiang Province, China, 9-11 Jul 2025; Deadline 30 Apr

INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: Calls: Conferences

Posted by: Charles Wang

2025 Symposium and Workshop of Interactive Marketing

(Theme: Interactive Marketing and Consumer Behavior in the New Media Landscape)

Call for Papers or Working Papers/Abstract

Harbin University of Commerce, Harbin, Heilong Jiang Province, China
July 9-11, 2025

Submission Deadline: April 30, 2025

The 2025 Symposium and Workshop of Interactive Marketing, co-organized by Journal of Research in Interactive Marketing and Harbin University of Commerce will be held July 9-11, 2025 at Harbin, Heilong Jiang Province, China

Symposium Co-chairs

Professor Cheng Lu Wang, University of New Haven, Editor-in-Chief Journal of Research in Interactive Marketing

Professor Shizhen Bai, The head of first-level academic discipline in Business Administration, Harbin University of Commerce

Professor Yongge Niu, Sichuan University, China

Executive Chair

Professor Sheng Wei, Harbin University of Commerce

Secretary-General:

Associate Professor Liying Zhou, School of Business Administration, Guizhou University of Finance and Economics, Editorial Advisor Board Member of Journal of Research in Interactive Marketing,

Keynote Speaker:

Professor Justin Paul, University of Puerto Rico, Editor-in-Chief, International Journal of Consumer Studies
Professor Cheng Lu Wang, Editor-in-Chief, Journal of Research in Interactive Marketing
Professor Fue Zen, Wuhan University,

Sponsor：

Credamo:

Best papers will receive “Credamo Award, including prize plus Credamo membership (the actual numbers of award winners is pending on the number of quality submissions and on-cite presentation), all provided by Credamo.

First Place Award: (￥1500 + One year membership)
Second Place Award: (￥1000 + Six-month Credamo membership)
Third Place Award: (￥600 + Three-month Credamo membership)
Excellent paper award: (two-month Credamo membership)
(Credamo membership will be effective immediately after the symposium)

Supporting Journals:

Journal of Research in Interactive Marketing (SSCI Q1)1,
Asia Pacific Journal of Marketing & Logistics (SSCI Q2)1
International Journal of Consumer Studies (SSCI Q1)
Journal of Theoretical and Applied Electronic Commerce Research (SSCI Q2)2
Administrative Sciences (ESCI Q2)2
Business (CNKI)2
Informatics (ESCI Q2)2

Note 1:

Asia Pacific Journal of Marketing & Logistics will publish special section on “Revolutionizing Interactive Marketing on New Media”, align with the conference theme. Best and award winning papers presented in the symposium will be invited to submit directly to guest editor, Professor Cheng Lu Wang at cwang@newhaven.edu, following a standard review procedure.

Journal of Research in Interactive Marketing will publish special section on “Revolutionizing Interactive Marketing on New Media”, align with the conference theme. Best and award winning papers presented in the symposium will be invited to submit directly to guest editor, Professor Yongge Niu at niuyongge@scu.edu.cn, following a standard review procedure.

Note 2:

MDPI, will publish a special topic (three participating journals), with a theme of “Innovations in New Media: Shaping the Future of Interactive Marketing.” Authors can submit manuscript to either one of the following three participating journals depending on the fit to the journal. Attendance of conference is not required to submit the paper, however, all submissions much meet the topic area. Manuscripts presented in the symposium and receive excellent paper award will have the opportunity to be processed through fast-track reviewing process.

  • Journal of Theoretical and Applied Electronic Commerce Research (IF: 5.1, SSCI, JCR-Q1):
  • Administrative Science (IF: 3.0, ESCI, JCR-Q2):
  • Business (CNKI, DOAJ):
  • Informatics

For submission please click the link below:

Symposium Objectives

  1. Explore emerging trends and research topics in interactive marketing
  2. Disseminate and exchange research outcomes through presentations and discussions
  3. Enable authors and participants to share and receive feedback on papers or working papers, enhancing manuscript quality and publishability
  4. Apply contemporary interactive marketing theories and new knowledge to real-world business practices
  5. Establish a platform for scholars, teachers, and graduate students interested in interactive marketing research and education
  6. Provide publication platforms for symposium participants on in symposium support journals and other SSCI journals

Aims and Scopes

Interactive marketing is the bi-directional value creation and exchange process through active customer connection, engagement and interaction (Wang, 2021). Interactive marketing emerged at the beginning of the digital age with the wide application of internet and e-commerce around three-decades ago and it becomes a new normal in marketing thanks to the advancement of artificial intelligence, platform revolution and social media (Wang, 2023, 2024).

The aim of this symposium and workshop is to provide an interactive platform for scholars to present research papers/working papers and gain constructive feedback from peer participants for further improvement. The participants will include SSCI journal editors and/or editorial board members, authors, reviewers and scholars intending to submit their manuscripts. Considering the multidisciplinary nature, we welcome participants from all related academic realms, including management, information since, Big Data, Artificial Intelligence, psychology, sociology, tourism, and other social science filed.

Submission Guideline and Agenda

The submission and agenda include following categories (participants may choose any of category for submission and specify the choice in the cover letter):

  1. Full paper presentation to hear comments from discussants and peer participants
  2. Working paper (incomplete paper) presentation to gain feedback for further improvement
  3. Research idea incubation and development: Abstracts or synopses with innovative and insightful ideas are welcome and encouraged to submit and to share for development into a high quality paper through brainstorming
  4. Research paper publication tips: Productive JRIM authors and JRIM editorial board members share publication experience and tips
  5. Learning experience for any participants who do not submit paper but are interested in interactive marketing research and education
  6. Visiting local businesses and gaining first-hand experience in interactive marketing practices

Submission

Please submit your papers to the dedicated conference email address harbinswim2025@gmail.com . The email should include the names, affiliations, phone numbers, and email addresses of all authors. Use the subject line “SWIM2025 + [Your Name]”.

All submissions (or participating intention) should be submitted by (not later than) April 30, 2025.

This symposium/workshop intends to a medium-sized conference with limited capacity, to give participants opportunity to share their research. Therefore, early submission/registration is strongly encouraged to reserve a seat. While submission/registration after the deadline will be accepted, only those manuscripts submitted/registered before the submission deadline are considered for best paper award.

For detailed information regarding submission, registration and payment, please contact the Secretariat of the Symposium Organizing Committee.

1、For scholars from China: Professor Zhang, 804133927@, WeChat, phone: 15776895114
2、For overseas scholars: Professor Zhou, zly.scu@gmail.com, Phone: +86 13266584673

Contact information:

Participants may send information inquiry to conference Secretariat at：

Liying Zhou, Email: trintmkt2024@163.com, Phone and WeChat#：13266854673
Min Zhan，Email：804133927@, Phone and WeChat#：15776895114

Inquiry about registration fee payment：

Details regarding the payment methods please contact Junwei Wang, Email：wangjunyi@credamo.com；Phone and WeChat#：18510257139

Registration deadline and fees

Participants intend to present paper/working paper should register with payment before May 30 (in order to prepare presentation schedule). Participants who do not present paper/working paper please register with payments before June 30 (in order to count the participant number).

Registration fee:￥2000 (or $250 for overseas scholars）for teachers and ￥1500 (or $200 for overseas graduate students)

References:

Given the theme of the symposium/workshop is related to interactive marketing and consumer behavior in the new media landscape, please read the following references, which outline the content of the interactive marketing realm:

Wang, C. L. (2021), “New frontiers and future directions in interactive marketing: Inaugural Editorial,” Journal of Research in Interactive Marketing, 15 (1), 1-9.

Wang, C.L. (2022), “Editorial – The misassumptions about contributions”, Journal of Research in Interactive Marketing, Vol. 16 No. 1, pp. 1-2.

Wang, C. L. (2023), Interactive Marketing is the New Normal. In Wang, C.L. (ed.), The Palgrave Handbook of Interactive Marketing, Springer-Nature International Publishing. pp. 1-12.https://link.springer.com/book/10.1007/978-3-031-14961-0

Wang, C.L. (2024), Editorial – What is an interactive marketing perspective and what are emerging research areas? Journal of Research in Interactive Marketing, Vol. 18 No. 2, pp. 161-165.

Wang, C. L. (2025). Demonstrating contributions through storytelling. Journal of Research in Interactive Marketing, 19(1), 1-4.