Choice Modelling and Experimental Design
Introduction
Eight week online course, Mar-Apr 2025
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Events
Posted by: Bas Donkers
ONLINE COURSE IN CHOICE MODELLING & EXPERIMENTAL DESIGN
For the fifth time, experts from the fields of transport, marketing, and health will teach this 8-week course in March and April 2025. This extensive online course discusses all practical steps and theoretical underpinnings for choice modelling studies, from study design and the design of surveys and choice experiments, to choice model estimation, analysis and interpretation.
Instructors: Prof Stephane Hess, Prof Michiel Bliemer, Prof Bas Donkers
Guest speaker: Prof Esther de Bekker-Grob, PhD
The course is supported by the Erasmus Choice Modelling Centre and developers of widely used software for choice modelling. It includes tutorials and live demonstrations of tools for model estimation (Apollo), experimental design (Ngene), and conducting surveys and choice experiments (SurveyEngine).
More information: