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POSTING TYPE: TOCs

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A Conceptual Representation of the Semantic Fields of Responsible Tourism: Implications for Marketing
—Blas Alcalá García, Carlota Lorenzo Romero, Miguel Ángel Gómez Borja [] []

Transforming Customer Experience through Artificial Intelligence: The Marketers’ Perspective
—Vatroslav Škare [] []

Exploring the Advantages, Disadvantages, and Nationalistic Dynamics of International-Level Format Popularity of Cricket
—Ali Hasaan [] []

An Investigation of Celebrities’ and Influencers’ Credibility Dimensions in Different Generations
—Danijel Bratina [] []

What Drives Users of Social Networking Sites to Forward Fashion Brand Ads? Exploring the Effects of Brand Equity Dimensions
—Alma Opić [] []

The Importance of Individual Benefits – Understanding Patient Behaviour in E-Health Adoption
—József Ráti, Ildikó Kemény, Péter Simon [] []

Measuring Customer Experience in Mobile Apps: A Systematic Literature Review
—Erika Lázár, Krisztián Szűcs [] []

Editorial Preface
—Đurđana Ozretić Došen []