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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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8‐T Framework for Artificial Intelligence‐Driven Branding: A Strategic Typology
—Maria DSouza Deryl, Sanjeev Verma, Vartika Srivastava []

The Influence of Submission Devices on User‐Generated Content—A Systematic Literature Review and Meta‐Analysis
—Lukas Wolf, Maria Madlberger []

Obtaining Premium When Luxury Is Far Away: Masstige’s Antecedents, Moderators and Consequences
—Thomas Anning-Dorson, Nii Nookwei Tackie [Google Scholar]

More Than Knowledge: Consumer Financial Capability and Saving Behavior
—Laura Núñez-Letamendia, Patricia Sánchez-Ruiz, Ana C. Silva []

Inform Me or Make Me Laugh: Influencer Marketing and the Role of Emotional Contagion and Information Value
—Payal S. Kapoor, Mohita Maggon, Kishore Kumar Gangwani []

Factors Affecting the Use of ChatGPT for Obtaining Shopping Information
—Behzad Foroughi, Mohammad Iranmanesh, Elaheh Yadegaridehkordi, Jun Wen, Morteza Ghobakhloo, Madugoda Gunaratnege Senali, Nagaletchimee Annamalai []

Tweet Sentiments: Understanding X (Twitter) Users’ Perceptions of the Russia–Ukrainian Crisis on Consumer Behavior and the Economy
—Subhankar Das, Subhra Mondal, Jana Majerova, Lukas Vartiak, Vasiliki G. Vrana [Google Scholar]

Four Decades of Sensory Marketing: A Hybrid Review and Future Research Agenda
—Vaishali Pandey, Vibhuti Tripathi []

Patient‐Centricity in the Pharmaceutical Industry: A Review and Research Agenda
—Jordan Fleissig, Cécile Delcourt, Nadia Steils []

Electroencephalography Studies on Marketing Stimuli: A Literature Review and Future Research Agenda
—Ahmed H. Alsharif, Salmi Mohd Isa []

How Does Humanoid Virtual Influencers’ Appearance Convey Social Presence? The Underlying Process and Path to Purchase Intention
—Haithem Zourrig, Jeongsoo Park, Imene Becheur [Google Scholar]

From Wellbeing to Addiction: The Influence of Inclusive Beauty Brands on People With Physical Disabilities
—Yaman Nassereddine, Zahy Ramadan, Maya F. Farah []

Generational Differences in Financial Well‐Being: Understanding Financial Knowledge, Skill, and Behavior
—Lu Fan, Robin Henager []

The Sharing Economy: A Systematic Literature Review and Research Agenda
—Maryam Khodayari, Morteza Akbari, Pantea Foroudi []

Exposure to Food Temptations Reduces Subsequent Consumption Through Goal Activation
—Aiste Grubliauskiene, Yunxin Liu, Siegfried Dewitte []

Anti‐Consumption Research: A Systematic Literature Review and Research Agenda
—Garima, Deepak Sangroya, Yatish Joshi []

Facebook Second‐Hand Marketplace Browsing Influence on Impulse Buying: A Mixed‐Methods Study
—Mudassir Husnain, Qingyu Zhang, Jari Salo, Muhammad Faisal Shahzad, Khizar Hayat, Muhammad Waheed Akhtar []

Consumer Decision‐Making Processes Regarding Healthy Food Choices: A Systematic Literature Review and Future Research Agenda
—Priya Shah, Harleen Mahajan, Nidhi H. Sompura, Anitha Sunil, Rucha Naldurgakar []

Generative AI and Its Potential Impact on Humanity
—Rana Salah Nasr, Sara El-Deeb []

Fighting Aging With Creation: The Sense of Feeling Old Enhances Young Consumers’ Desire for Experiential Creation Consumption
—Zhaoyang Sun, Siyun Chen, Kun Wang, Mengchan Yuan, Yubo Hou [Google Scholar]

Adopting Voluntary Simplicity: A Netnographic Study
—Ana Maria Soares, Raquel Rebouças, Teresa Pereira Heath []

Online Atmospherics: A Systematic Literature Review and Future Research Agenda
—J. Suraj, Ajay Joseph []

Rural Tourism: A Hybrid Review and Future Research Agenda
—Vikas Choudhary, Biplab Datta, Srabanti Mukherjee []

Scale Development and Validation of Corporate Digital Responsibility—A Consumer Perspective
—Ping Yang, Chunli Ji, Catherine Prentice, Erose Sthapit, Zhengyin Peng []