Intl J Adv
Introduction
International Journal of Advertising, 44(1)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Editorial
Harder, Better, Faster, Stronger – contributions to advertising research from ICORIA 2023
—Nathalie Dens, Liselot Hudders & Sara Rosengren [] []
Research Articles
The vampire effect of smartphone swiping: how atypical motor actions increase ad attention but impair brand recall
—Stefan Rohrbach, Daniel Bruns & Tobias Langner [] []
Vive la résistance: a boomerang effect of resisting incentivized eWOM on consumer trust
—Yaniv Gvili & Shalom Levy [] []
Selling sustainability: making green advertising more concrete with circular economy message framing
—Jolie Gutentag & Cristel Antonia Russell [] []
Speaking green – expressing a message in a foreign language fosters consumers’ pro-environmental choices
—Katharina S. Saile, Nicolas E. Neef, Verena Hüttl-Maack & Siegmar Otto [] []
(Not) the right time for social media ads? Exploring the impact of social media detox on attention to the ad
—Julian Felix Kopka, Lennart Borgmann & Tobias Langner [] []
How does persuasion knowledge differ between humanlike virtual influencers and human influencers?
—Lotte M. Willemsen, Iris Withuis, Marije Brom & Sophie C. Boerman [] []
Exploring the effectiveness of digital manipulation disclosures for Instagram posts on source credibility and authenticity of social media influencers
—Meda Mucundorfeanu, Delia C. Balaban & Marius Mauer [] []
Acting real: a cross-cultural investigation of finfluencer strategic authenticity
—Lin Zhu & Yan Wang [] []
How to accurately measure attention to video advertising
—Nicole Hartnett, Steven Bellman, Virginia Beal, Rachel Kennedy, Claire Charron & Duane Varan [] []