Australasia Mar J
Introduction
Australasian Marketing Journal, 33(1)
POSTING TYPE: TOCs
How Do Consumers Evaluate Identical Products at Different Retailers? A Text Mining Approach Using Product Reviews
—Sungha Jang, Ji Hye Kang, Tian Liu, and Huichen Yang []
Innovation from Inclusivity: The Effect of Team Diversity on Clean Meat Acceptance
—Frances Seowon Jin, Luis Arango, Anne-Maree O’Rourke, and Felix Septianto []
Assisting Healthier and More Sustainable Online Food Choices Through Digital Quality Signals: Exploring Preferences and Segments
—Valdimar Sigurdsson, Ramachandran Girija Vishnu Menon, Nils Magne Larsen, and Asle Fagerstrøm []
Winning the Ad Battle: Exploring the Influence of Subtle Design Elements and Gaming Platform on Consumer Attention and Brand Memory in In-Game Advertising
—Sreejesh S. and Tathagata Ghosh []
Athlete Brand Congruence as a Measure to Evaluate Brand Identity and Image Fit
—Popi Sotiriadou, Annika Linsner, Kirstin Hallmann, and Brad Hill []
Demystifying Intuitional and Rational Decision-Marking: Symmetrical and Asymmetrical Analysis
—Lili Mi, Catherine Prentice, Nazim Taskin, and David Pauleen []
Unveiling Emotional Intensity in Online Reviews: Adopting Advanced Machine Learning Techniques
—Sanghyub John Lee and Rouxelle de Villiers []
Battle of Influence: Analysing the Impact of Brand-Directed and Influencer-Directed Social Media Marketing on Customer Engagement and Purchase Behaviour
—Ashish Kumar, Daniel Rayne, Jari Salo, and Ching Sophia Yiu []