Robert Lusch Award
Introduction
Julian R K. Wichmann has won the 2025 Robert Lusch Early Career Research Award
POSTING TYPE: Awards
Posted by: TJ Anderson
Julian R.K. Wichmann Wins the 2025 Robert Lusch Early Career Research Award
The Robert Lusch Early Career Research Award recognizes a scholar who has published an article early in their career in an 蹤獲扦夥厙 Journal. The selected article pushes boundaries and introduces novel theories and/or conceptual frames to better understand consumers, markets, and marketing actions. Nominees are also evaluated on their demonstration of contributions in other areas of scholarship and a tradition of service demonstrated by Robert Lusch to the discipline.
The 蹤獲扦夥厙 Foundation is pleased to announce the 2025 winner, Julian R.K. Wichmann, for his 2022 Journal of Marketing article, ,coauthored with Nico Wiegand and Werner J. Reinartz.
The 2025 award committee would also like to recognize Alison Joubert as a finalist for her article, , by Claudia Gonzalez-Arcos, Alison M. Joubert, Daiane Scaraboto, Rodrigo Guesalaga, and J繹rgen Sandberg (Journal of Marketing, 2021).
Julian will be honored at the 2025 蹤獲扦夥厙 Winter Academic Conference in Phoenix, AZ. Click hereto learn more about this award.
Congratulations to Julian and Alison!