Mar Sci
Introduction
Marketing Science, 44(1)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Recommending for a Multi-Sided Marketplace: A Multi-Objective Hierarchical Approach
—Yuyan Wang, Long Tao, and Xian Xing Zhang []
Can AI and AI-Hybrids Detect Persuasion Skills? Salesforce Hiring with Conversational Video Interviews
—Ishita Chakraborty, Khai Chiong, Howard Dover, and K. Sudhir []
What Drives Demand for Playlists on Spotify?
—Max J. Pachali and Hannes Datta []
Asymmetric Impact of Matching Technology on Influencer Marketing: Implications for Platform Revenue
—Jessie Liu and Yi Liu []
The Value of Platform Endorsement
—Mimansa Bairathi, Xu Zhang, and Anja Lambrecht []
Estimating Parameters of Structural Models Using Neural Networks
—Yanhao (Max) Wei and Zhenling Jiang []
Call Me Maybe: Does Customer Feedback Seeking Impact Nonsolicited Customers?
—Rupali Kaul, Stephen J. Anderson, Pradeep K. Chintagunta, and Naufel Vilcassim []
The Interactions of Customer Reviews and Price and Their Dual Roles in Conveying Quality Information
—Yuxin Chen, Jinzhao Du, and Ying Lei []
Online Causal Inference for Advertising in Real-Time Bidding Auctions
—Caio Waisman, Harikesh S. Nair, and Carlos Carrion []
A Theory-Based Explainable Deep Learning Architecture for Music Emotion
—Hortense Fong, Vineet Kumar, and K. Sudhir []
Modeling Behavioral Dynamics in Digital Content Consumption: An Attention-Based Neural Point Process Approach with Applications in Video Games
—Junming Yin, Yue (Katherine) Feng, , and Yong Liu []
Erratum on ‘Purchase Decision Reversals’ Model by Shulman et al. (2015)
—Xin He and Chuntao Li
Rejoinder: ‘Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence’
—Jeffrey D. Shulman, Marcus Cunha, Jr., and Julian K. Saint Clair [Google Scholar]