J Strat Man
Introduction
Journal of Strategic Marketing, 33(1)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
The State of Theory in Strategic Marketing Research – Reviews and Prospects
Functional top management teams and marketing organization: exploring strategic decision-making |
—Theresa Eriksson, Jeandri Robertson & Anna Näppä [] []
Towards a conceptualization of secrecy in marketing
—Pierre Berthon, Sarah Lord Ferguson, David Hannah & Michael Parent [] []
Brand stories: bringing narrative theory to brand management
—Adam J. Mills & Joby John [] []
Understanding and developing contributions to marketing theory
—Matthew Wilson, Jeannette Paschen, Karen Robson & Kerstin Heilgenberg [] []
Research in strategic marketing: past and future
The consumer behavior of luxury goods: a review and research agenda
—Amrita Dhaliwal, Devinder Pal Singh & Justin Paul [] []
Non-deceptive counterfeit products: a morphological analysis of literature and future research agenda
—Kaushik Samaddar & Preetha Menon [] []
Framework for measuring usage intention of digital coupons: a SPADM approach
—Preeti Nayal & Neeraj Pandey [] []
The three-component dimension-based model of self-brand user image congruence
—Oleg Gorbaniuk, MichaÅ‚ Wilczewski, Magdalena KolaÅ„ska & PaweÅ‚ Krasa [] []