J Mar Comm
Introduction
Journal of Marketing Communications, 31(1)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
The effect of social media communication on intention to vaccinate against COVID-19: A relationship mediated by perceptions of vaccine efficacy and safety
—Dooyeon Park, Bruno Schivinski, Hilary Duns-McKay, Bartholomew Heeren & Elizabeth McLachlan [] []
Leveraging virtual brand community engagement and consumer brand identification as a bounce-back brand recovery strategy: Role of brand endorsers
—S. R. Nikhashemi, Rowan Kennedy & Felix Mavondo [] []
Effects of a branded webtoon on ad avoidance: The persuasion knowledge model of dual experiences
—Ilyoung Ju & Jong Woo Jun [] []
The more, the not merrier? exploring information overload in the context of electronic word-of-mouth (eWOM)
—Linde Wang & Burçin Güçlü [] []
How not who: Message strategies adopted by celebrities v/s social media influencers
—Daneshwar Sharma [] []