J Con Res
Introduction
Journal of Consumer Research, 51(3)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Editorial
Improving Our Scientific Understanding of Consumer Behavior
—Oleg Urminsky, Giana M Eckhardt, Jacob Goldenberg, Margaret G Meloy, Stephen A Spiller []
Price Partitioning of Socio-Moral Surcharges
—Shreyans Goenka, Rajesh Bagchi []
Identities without Products: When the Preference for Self-Linked Products Weakens
—Liad Weiss, Robin J Tanner []
How Do Physical Disability Cues Influence Assumptions about Consumer Tastes? Unpacking the Disability Preference Stereotype
—Helen van der Sluis, Adriana Samper, Kirk Kristofferson, Terri Hlava []
Digital Therapy for Negative Consumption Experiences: The Impact of Emotional and Rational Reviews on Review Writers
—Alisa Yinghao Wu, Vicki G Morwitz []
The Cumulative Effects of Marketized Care
—Andreas Chatzidakis, Giana M Eckhardt, Katharina C Husemann []
Using Cultural Repertoires during Unsettled Times
—Ye (Nicole) Yang, Julie L Ozanne, Marcus Phipps []
Are 10 Grams of Protein Better than Ten Grams of Protein? How Digits versus Number Words Influence Consumer Judgments
—Marisabel Romero, Adam W Craig, Milica Mormann, Anand Kumar []
Retail Karma: How Our Shopping Sins Influence Evaluation of Service Failures
—Ran Li, Meng Zhang, Pankaj Aggarwal []
Becoming Nature: Classifying Encounters in Interspecies Contact Zones
—Annetta Grant, Robin Canniford, Avi Shankar []