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POSTING TYPE: Revisits

Posted by: Kyung Hoon Kim

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Call for Papers:

Psychology & Marketing Award for Consumer Psychology & Marketing in the Age of Digital Challenges

Guest Editors:

Erin Cho (The Hong Kong Polytechnic University)
Kyung Hoon Kim (Changwon National University)

Extended Submission Deadline: January 31, 2025

Full Paper Submission Deadline: August 15, 2025

Selected papers from the submissions to the Psychology & Marketing Award for Consumer Psychology & Marketing in the Age of Digital Challenges track of the 2025 Global Marketing Conference at Hong Kong will be awarded a prize and invited for submission to the Psychology & Marketing platform under regular double-blinded peer review (2023 IF: 8.9).

This P&M special track aims to deepen the understanding of how digital technologies reshape consumer behaviors and psychology. This special issue encourages a variety of methodological approaches, including experimental and quantitative studies, to explore the psychological and behavioral dimensions of consumer interactions within digital environments.

As digital technologies continue to disrupt marketing, they transform consumer behavior, creating both opportunities and challenges in understanding how consumers interact with innovations like AI-powered tools, and social media platforms. With marketing’s rapid evolution, there is a growing need to examine the effects of these digital interactions on consumer trust, emotions, and decision-making processes. This issue seeks to foster comprehensive insights into these dynamics across various digital marketing contexts.

For this special prize, we seek conceptual and empirical papers that use either experimental or quantitative methodological approaches to enrich our understanding about consumer psychology and behavior in the age of digital transformation. For instance, recently adopted technologies such as AI, Metaverse, and or NFT are having a profound impact on a variety of marketing practices (Blazquez, 2024; Park et. al., 2024; Zhang & Phang 2024). Content creators play important roles in marketing (Marchand et. al., 2024; Walsh et. al., 2024). You may want to address how these or other technologies affect consumer psychology, behavior, and experience across the different phases of the customer journey. Digital customer engagement is on the hot spot (Rasul et. al., 2024). You may want to examine how consumers interact on social media and how those digital interactions affect consumer emotions and consumer behaviors.

Authors are encouraged to consider both established and emerging digital technologies in marketing contexts. Suggested topics for submission include but are not limited to:

• AI and Consumer Psychology: Exploring how AI-driven interactions influence consumer trust, satisfaction, and loyalty.
• Digital Marketing Channels and Omni-Channel Experiences: Understanding the psychological impacts of integrating digital and physical channels.
• Dynamic Pricing: Examining consumer responses to pricing strategies in digital contexts.
• Social Media and Consumer Behavior: Analyzing consumer interactions on platforms like Instagram and TikTok and their emotional and behavioral effects.
• E-Commerce Psychology: Studying consumer decision-making processes and psychological experiences in online shopping environments.
• Metaverse and Virtual Experiences: Investigating how immersive environments impact consumer behavior.
• Online User Communities: Understanding the role of peer influence in shaping consumer behavior within digital communities.
• Recommendation Algorithms and Big Data: Assessing consumer responses to personalized recommendations in digital environments.

Submission information

All manuscripts submitted must not have been published, accepted for publication, or be currently under consideration elsewhere.

1. Extended Submission Deadline of Extended Abstracts: January 31, 2025

Authors should submit their extended abstracts to the Co-chairs of the Psychology & Marketing Award for Consumer Psychology & Marketing in the Age of Digital Challenges track of the 2025 GMC at Hong Kong.

Track Chairs:

– Erin Cho (The Hong Kong Polytechnic University), erin.cho@polyu.edu.hk

– Kyung Hoon Kim (Changwon National University), gammaksms@gmail.com

2025 GMC at Hong Kong Homepage including the Submission Guidelines for the extended abstract:

The 2025 GMC Submission System:

2. Full paper submission deadline: Aug. 15, 2025

Authors with selected papers should submit their full papers to the Psychology & Marketing through the P&M submission system (). These manuscripts will undergo regular double-blinded peer review.

For More Information

Guest Editors:

Erin Cho (The Hong Kong Polytechnic University), erin.cho@polyu.edu.hk
Kyung Hoon Kim (Changwon National University), gammaksms@gmail.com

Psychology and Marketing:

2025 Global Marketing Conference at Hong Kong:

References:

Blazquez, M. (2024). The Metaverse and its potential for digital sustainability in Fashion. Journal

of Global Fashion Marketing, 15(3), 303-319.

Marchand, A., Holler, A., Dünschede, T. (2024). Consumer perceptions of influencer gifting.

Psychology & Marketing, 41(10), 2342-2354. .

Park, Y., Kim, J., Jiang, Q., & Kim, K. H. (2024). Impact of artificial intelligence (AI) chatbot characteristics on customer experience and customer satisfaction. Journal of Global Scholars of Marketing Science, 34(3), 439–457. 

Rasul, T., Nair, S., Palamidovska-Sterjadovska, N., Ladeira, W., Santini, F.O., & Elgammal, I. (2024), The evolution of customer engagement in the digital era for business: A review and future research agenda. Journal of Global Scholars of Marketing Science, 34(3), 325-348.

Walsh, D., Kliamenakis, A., Laroche, M., & Jabado, S. (2024). Authenticity in TikTok: How

content creator popularity and brand size influence consumer engagement with sponsored

user‐generated content, Psychology & Marketing, 41(11), 2645-2656. 

Zhang, L. & Phang, I. G. (2024).  Building brand attachment in China’s luxury fashion industry:

The role of NFT characteristics. Journal of Global Fashion Marketing, 15(3), 397-416.

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Call for Papers:

Special Issue of Tourism Review

Transformational Digital Tourism Marketing

for the 2025 Global Marketing Conference at Hong Kong

Guest Editors: Dimitrios Buhalis (Bournemouth University), Yong-Ki Lee (Sejong University) and Michael S. Lin (The Hong Kong Polytechnic University)

Extended Conference Submissions Due: Jan. 31, 2025

– Extended Abstract or Full Paper Submission

Tourism Review (TR) Special Issue Submissions Window: March 1 – August 15, 2025

– Full Paper Submission

Tourism Review (SSCI, Q1) invites submissions for a special issue on the “Transformational Digital Tourism Marketing” in connection with the 2025 Global Marketing Conference (GMC) held in Hong Kong July 24-27, 2025. This special issue aims to gather cutting-edge research examining the opportunities and challenges related to marketing and management practices in the digital age within the tourism industry.

The tourism industry is experiencing a profound transformation driven by the rapid advancement of digital technologies. Innovations such as artificial intelligence (AI), big data analytics, social media, and mobile applications are fundamentally altering how tourism businesses operate and engage with customers (e.g., Buhalis, 2019; Buhalis et al., 2023; Ivanov et al., 2024). These technologies offer unprecedented opportunities for enhancing customer experiences, optimizing operations, and creating new business models. However, they also present significant challenges that require tourism marketers and managers to adapt strategically (Sigala, 2018) and sustainably (Lee et al., 2021).

The COVID-19 pandemic has further accelerated the adoption of digital solutions, compelling the tourism sector to rethink its strategies to remain competitive in an increasingly digital world (Gretzel et al., 2020). As travel restrictions and health concerns disrupted traditional tourism activities, digital platforms became essential for maintaining customer relationships, managing bookings, and providing virtual experiences. This shift has underscored the importance of digital resilience and innovation in the tourism industry (Sigala, 2020).

Digital marketing has become a cornerstone of tourism promotion, enabling destinations and businesses to reach global audiences with targeted and personalized messages (Mariani et al., 2018). Social media platforms, in particular, have emerged as powerful tools for influencing tourist behavior and preferences through user-generated content and influencer partnerships (Gretzel et al., 2020). Additionally, big data analytics allows tourism managers to gain deeper insights into customer preferences and trends, facilitating more informed decision-making and strategic planning (Li et al., 2018).

Artificial intelligence and machine learning are also playing a crucial role in personalizing tourism services, from chatbots providing real-time customer support to recommendation engines suggesting tailored travel itineraries (Tussyadiah, 2020). Mobile technology, with its ubiquitous presence, has transformed how tourists plan, book, and experience their travels, making it imperative for tourism businesses to optimize their mobile presence (Koo et al., 2021).

Despite these advancements, the digital transformation of tourism is not without challenges. Issues such as data privacy, cybersecurity, and the digital divide pose significant hurdles that need to be addressed (Gretzel et al., 2020), where leadership could be one of the key factors (Lee et al., 2023). Moreover, small and medium-sized tourism enterprises (SMEs) often struggle with the resources and expertise required to adopt innovation effectively (Lin et al., 2023).

This call for papers aims to explore the multifaceted impact of digital challenges on tourism marketing and management. We invite researchers, practitioners, and industry experts to contribute their insights and findings on how the tourism industry can navigate and thrive in the age of digital transformation.

The topics suggested below cover a wide range of emerging trends, technologies, and strategic approaches in solving digital challenges in tourism marketing and management. We also welcome additional topics that are relevant to tourism marketing and management and align with the theme of this special issue.

• Tourism and Destination Marketing

o   Tourism marketing strategies
o   Destination and place marketing
o   Promotion and advertising for destinations and services.
o   Branding and storytelling
o   Destination banding
o   Market segmentation and targeting specific segments
o   Behavioral targeting
o   Segmentation and target markets
o   Customer relationships Marketing
o   Customer reviews and testimonials
o   Loyalty programs
o   Personalized customer service and marketing automation.
o   Experiential marketing and memorable experiences
o   Public relations and strategic communication
o   Location-based service

• Experiential Tourism and Marketing Strategy

o   Tourist and guest experiences
o   Ageing and silver market
o   Family holidays marketing
o   Cruise marketing
o   Digital nomads
o   Event and MICE Marketing
o   Crisis management and marketing strategies
o   Cross-cultural marketing
o   Omni-channel marketing
o   Video marketing
o   Airline marketing and passenger services
o   Marketing for small and medium-sized enterprises (SMEs)
o   Distribution strategies in tourism
o   Service quality
o   Personalized marketing
o   Context marketing
o   Travel influencers

• Smart Tourism and Digital Innovation Marketing    

o   Smart tourism, hospitality, and transportation
o   Digital transformation in tourism and hospitality
o   Online travel agencies
o   Digital platforms for booking and reviews
o   Social media platforms and Influence
o   Leveraging big data for personalized marketing
o   Gamification in tourism marketing
o   Digital leadership in tourism and transportation
o   Artificial intelligence and digital apps
o   Instagram influencers in tourism and hospitality
o   Email marketing
o   Mobile marketing
o   Data analytics and customer feedback.
o   Blockchain technology and tourist
o   AI and Chatbots
o   Metaverse/Virtual reality (VR)/ Augmented reality (AR)
o   Streaming marketing
o   User-Generated content
o   Robots and service marketing in tourism and hospitality
o   Geographic information for tourism and hospitality marketing
o   Engaging tourists through interactive experiences
o   Search engine optimization
o   Cybersecurity issues and challenges in tourism and hospitality

• Sustainable Tourism and Hospitality Marketing

o   Sustainable tourism and hospitality marketing
o   Eco-friendly and environmentally conscious travellers marketing
o   Diversity and inclusion marketing
o   Ethical marketing and ESG
o   Alternative tourism marketing
o   Engaging customers with destinations and communities
o   Greenwashing in tourism and hospitality
o   Ethical justice in tourism and hospitality
o   Cybersecurity and privacy and sustainability

GMC Conference Submission and Review Process:

Extended abstract or full paper should be submitted to ‘Transformational Digital Tourism Marketing’ track. All submissions, reviews, and notifications of editorial decisions related to conference submissions will be conducted electronically through the 2025 Global Marketing Conference (GMC) at the Hong Kong submission page. Full paper or extended abstract submissions to the 2025 GMC at Hong Kong should follow the 2025 GMC submission guidelines.

The manuscript’s title page should include the corresponding author’s name, affiliation, mailing address, telephone number, and e-mail address. Names and contact information for other authors should be included as well. All manuscripts submitted must not have been published, accepted for publication, or be currently under consideration elsewhere. Accepted papers will be presented at the 2025 GMC at Hong Kong.

2025 GMC Submission Guidelines:

2025 GMC Submission Link:

Tourism Review Special Issue Submission and Review Process:

Authors are highly encouraged to present their research at the 2025 GMC in Hong Kong. This allows them to benefit from feedback provided by conference reviewers, attendees, and the Guest Editors. However, submission to the special issue is open to all.

The review process for all submissions will be managed by the Guest Editors, who will make recommendations on the outcome of each paper. Papers should be submitted via the TR’s Editorial Manager online platform.

Submissions to TR should be between 6,000 and 8,000 words in length. This includes all text, for example, the structured abstract, references, all text in tables, and figures and appendices. Please allow 350 words for each figure or table.

Detailed submission guidelines for TR can be found here.

Tourism Review Submission Guidelines:

Tourism Review Submission Link:

.

Guest Editor Contact Information:

Prof. Dimitrios Buhalis (Bournemouth University), dbuhalis@bournemouth.ac.uk
Prof. Yong-Ki Lee (Sejong University), yongki2@sejong.edu
Dr. Michael S. Lin (The Hong Kong Polytechnic University), michael.lin@polyu.edu.hk

2025 Global Marketing Conference at Hong Kong:

Tourism Review (TR):

 

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Special Issue of International Journal of Advertising

on New Insights in Digital and AI Advertising

Extended Submission Deadline for Extended Abstract: January 31, 2025

Special Issue Co-Editors:

Professor Juran Kim, Professor of Marketing, Department of Business Administration, Jeonju University, jrkim@jj.ac.kr

Professor Kacy Kim, Department of Marketing, Bryant University, kkim2@bryant.edu

Artificial intelligence (AI) is changing the digital advertising landscape and how we understand and influence consumer behavior. As AI technologies advance, they are becoming key players in the strategic and creative processes of advertising (Ameen et al., 2022; Ford et al., 2023; Lee & Cho, 2020; Taylor, 2019). This special issue aims to explore how AI is pushing the boundaries of advertising by reshaping how messages are crafted, personalized, and delivered to consumers. AI allows advertisers to create highly targeted campaigns that connect with consumers on a personal level. However, while AI-generated content can be innovative, it often lacks the emotional depth of human created content (Taylor, 2023). This highlights a key challenge in AI-driven advertising: achieving a balance between technical efficiency and emotional impact (Poirier et al., 2024; Yanit, Yanit, & Wan, 2023).

AI’s ability to mimic human-like qualities also opens new perspectives in advertising. Technologies like ChatGPT show how AI can influence consumer perceptions by making AI entities seem more human (Moriuchi, 2021). This anthropomorphism is seen in robots, AI speakers, virtual humans and ChatGPT, where the closer they resemble humans, the more effective they become as persuasive tools (Ahn, Kim, & Sung, 2024; Baek et al., 2022; Kim, Kang, & Bae, 2022a; Mulcahy et al., 2024). Additionally, the behavior of robots toward other robots plays a critical role in shaping how humans perceive and interact with them (Fraune et al., 2020). The dynamics between AI entities can influence human trust, empathy, and overall engagement, further complicating the relationship between AI and human consumers.

Alongside these advancements, there are important ethical and social questions to consider, such as issues related to social proof and subliminal persuasion (Arango, Singaraju, & Niininen, 2023; Campbell et al., 2022; Seele & Schultz, 2022; Zhang & Rodgers, 2023).

This special issue invites contributions that examine AI’s broad influence on advertising, especially its impact on consumer psychology and decision-making. We are interested in how AI enhances creativity in persuasive messaging and in studies on the efficiencies achieved through AI-driven tools like chatbots and virtual assistants (Kim, Kang, & Bae, 2022b; Lou, Kang, & Tse, 2022; Xie et al., 2022). We also seek research on how AI predictive models and engagement metrics are refinding advertising strategies and shaping consumer behavior (Strycharz & Segijn, 2022).

This collection of articles aims to deepen our understanding of how AI is revolutionizing persuasive messaging and shaping consumer behavior. Contributions should focus on both the potential and the ethical implications of AI in advertising, providing new insights into its impact on consumer persuasion and behavior.

Specific topics of interest include but are not limited to:

• AI-Driven eWOM in Persuasive Advertising
• Consumer Psychology of AI-Driven Persuasion
• AI and the Art of Persuasion in Creative Advertising
• AI and Persuasive Messaging
• Interactivity in AI-Powered Persuasion
• Persuasive Chatbots and Virtual Assistants
• Persuasive Virtual Realities in Advertising
• Affective Computing in AI-Powered Advertising
• Trust and Credibility in AI Advertising
• The Ethics of Persuasive AI
• Social Proof and AI
• Subliminal Persuasion through AI
• Behavioral Intent and AI Predictive Models
• Engagement Metrics as Persuasive Tools

We invite researchers to submit papers that explore these themes, providing new insights into the role of AI in advertising. By advancing our understanding of AI’s role in consumer persuasion and advertising, this special issue seeks to pave the way for future research that will continue to push the boundaries of what is possible in this dynamic and rapidly evolving field.

We welcome submissions from non-GMC members but will give special consideration to manuscripts submitted to the ‘New Insights in Digital and AI Advertising’ track of the 2025 Global Marketing Conference at Hong Kong.

Submission and Review Process:  

For papers submitted through the GMC process, an extended abstract should be submitted to the ‘New Insights in Digital and AI Advertising’ track of the 2025 GMC at Hong Kong. All submissions, reviews, and notifications of editorial decisions will be conducted electronically through the 2025 Global Marketing Conference at Hong Kong submission page: . Extended abstract submissions should follow the 2025 GMC submission guidelines

().

For papers initially submitted to the 2025 Global Marketing Conference (GMC) at Hong Kong, ONLY papers selected by the special issue editors will be considered for this special edition of the International Journal of Advertising on New Insights in Digital and AI Advertising.

All submissions, reviewing and notification will be conducted electronically. Extended abstract submissions should follow 2025 Global Marketing Conference (GMC) at Hong Kong guidelines. Manuscripts submitted to the special issue should be original contributions and should not be under consideration for any other publication at the same time. Submissions will be evaluated by a double-blind review process.

Papers not submitted through the conference should be submitted directly through the special issue submission link on the IJA website.

Full manuscript submission window: October 11, 2025 – November 15, 2025

Direct inquiries to the Special Issue Co-Editors:

Juran Kim¹ (jrkim@jj.ac.kr)

Kacy Kim² (kkim2@bryant.edu)

¹ Professor of Marketing, Department of Business Administration, Jeonju University

² Department of Marketing, Bryant University, USA.

For More Information:

1. 2025 Global Marketing Conference at Hong Kong:
2. International Journal of Advertising:

References

Ahn, J., Kim, J., & Sung, Y. (2024). The role of perceived freewill in crises of human-AI interaction: the mediating role of ethical responsibility of AI. International Journal of Advertising, 43(5), 847-873.

Ameen, N., Sharma, G. D., Tarba, S., Rao, A., & Chopra, R. (2022). Toward advancing theory on creativity in marketing and artificial intelligence. Psychology & Marketing, 39(9), 1802-1825.

Arango, L., Singaraju, S. P., & Niininen, O. (2023). Consumer responses to AI-generated charitable giving ads. Journal of Advertising, 52(4), 486-503.

Baek, T. H., Bakpayev, M., Yoon, S., & Kim, S. (2022). Smiling AI agents: How anthropomorphism and broad smiles increase charitable giving. International Journal of Advertising, 41(5), 850-867.

Campbell, C., Plangger, K., Sands, S., Kietzmann, J., & Bates, K. (2022). How deepfakes and artificial intelligence could reshape the advertising industry: The coming reality of AI fakes and their potential impact on consumer behavior. Journal of Advertising Research, 62(3), 241-251.

Ford, J., Jain, V., Wadhwani, K. and Gupta, D.G. (2023). AI advertising: An overview and guidelines. Journal of Business Research, 166, 114124.

Fraune, M.R. Oisted, B.C., Sembrowski, C.F., Gates, K.A. Krupp, M.M., & Šabanović, S. (2020). Effects of robot-human versus robot-robot behavior and entitativity on anthropomorphism and willingness to interact. Computers in Human Behavior, 105, 106220.

Kim, J., Kang, S. & Bae J. (2022a) Human likeness and attachment effect on the perceived interactivity of AI speakers, Journal of Business Research,144, 797-804.

Kim, J., Kang, S. & Bae J. (2022b) The effects of customer consumption goals on artificial intelligence driven recommendation agents: evidence from Stitch Fix, International Journal of Advertising,��41(6),��997-1016.

Lee, H. & Cho, C. H. (2022). Digital advertising: present and future prospects. International Journal of Advertising, 39(3), 332-341.

Lou, C., Kang, H., & Tse, C. H. (2022). Bots vs. humans: how schema congruity, contingency-based interactivity, and sympathy influence consumer perceptions and patronage intentions. International Journal of Advertising, 41(4), 655-684.

Moriuchi, E. (2021). An empirical study on anthropomorphism and engagement with disembodied AIs and consumers’ re‐use behavior. Psychology & Marketing, 38, 21–42.

Mulcahy, R. F., Riedel, A., Keating, B., Beatson, A., & Letheren, K. (2024). Avoiding excessive AI service agent anthropomorphism: examining its role in delivering bad news. Journal of Service Theory and Practice, 34(1), 98-126.

Poirier, S. M., Huang, B., Suri, A., & Sénécal, S. (2024). Beyond humans: Consumer reluctance to adopt zoonotic artificial intelligence. Psychology & Marketing, 41(2), 292-307.

Seele, P., & Schultz, M. D. (2022). From greenwashing to machinewashing: a model and future directions derived from reasoning by analogy. Journal of Business Ethics, 178(4), 1063-1089.

Strycharz, J., & Segijn, C. M. (2022). The future of dataveillance in advertising theory and practice. Journal of Advertising, 51(5), 574-591.

Taylor, C.R. (2019). Artificial intelligence, customized communications, privacy, and the general data protection regulation (GDPR). International Journal of Advertising, 38 (5), 649–650.

Taylor, C. R. (2023). How Artificial Intelligence Is Helping Today’s Small Businesses. Forbes. (accessed Aug 20, 2024).

Xie, Z., Yu, Y., Zhang, J., & Chen, M. (2022). The searching artificial intelligence: Consumers show less aversion to algorithm‐recommended search product. Psychology & Marketing, 39(10), 1902-1919.

Yanit, M., Yanit, M., & Wan, F. (2023). Right agent, wrong level of hedonism: How high (vs low) hedonic values in AI-performed tasks lead to decreased perceptions of humanlikeness, warmth, and less consumer support. Computers in Human Behavior, 147, 107870.

Zhang, W., & Rodgers, S. (2023). Linking ethnicity targeting with artificial intelligence and data collection: Perceptions and behavioral responses of black consumers. Journal of Current Issues & Research in Advertising, 44(3), 373-391.