Euro J Mar
Introduction
European Journal of Marketing, 59(1)
POSTING TYPE: TOCs
Let’s focus on the magic of an artist: the artist contagion effect on products that feature art
—Pielah Kim, Hua Chang []
Beyond influence: unraveling the complex tapestry of digital influencer dynamics in hyperconnected cultures
—Igor de Jesus Lobato Pompeu Gammarano, Nikhilesh Dholakia, EmÃlio José Montero Arruda Filho, Ruby Roy Dholakia []
Who cares more? A giver–recipient asymmetry in the importance of selecting a good gift
—Yumei Mu, Julian Givi []
Tune up or Tune down: does the sound frequency of music influence emotion and behavior in consumer environments?
—Yavuz Sekeroglu []
The luxury consumer knowledge effect: when mature consumers prefer inconspicuous consumption
—Jared Wong, Foo Nin Ho []
The role of internal motivations in consumer upcycling intention and purchase intention of upcycled products
—Tianfeng Shi, Rong Huang, Emine Sarigollu []
The power of customer-to-customer self-service technology in enhancing customer-to-customer interactions
—Hyun Sik Kim, Beomjoon Choi []