Euro J Mar
Introduction
European Journal of Marketing, 59(2)
POSTING TYPE: TOCs
CSR as a buffer or backfire in brand transgressions: a motivated reasoning perspective
—Yuhosua Ryoo []
Face consciousness: the impact of gift packaging shape on consumer perception
—Mengmeng Zhang, Lefa Teng, Xue Huang, Lianne Foti, Chuluo Sun, Xinyan Yang []
The differential roles of transient and chronic loneliness in consumers’ variety¬ seeking behavior
—Ting Li, Fenghua Wang []
Why do upgrades worsen consumers’ experience with their possessions?
—Maria Alice Pasdiora, Vinicius A. Brei, Leonardo Nicolao []
Happy to co-create: the influence of product co-creation over consumer hedonic adaptation
—Ana Paula Kieling, Ricardo Boeing []
When does ownership concentration improve franchise store performance?
—Pushpinder Gill, Stephen K. Kim, Preetinder Kaur []
Buffering or catalyzing? The impact of brand age on consumer responses to competence-related versus ethics-related brand crisis
—Yongqiang Gao, Yaohan Cai, Shanta Banik []
The curvilinear and contingent effect of ethical climate on salesperson performance
—Jeff S. Johnson, Scott B. Friend []
Consumer enchantment through everyday consumption
—Isabela Carvalho de Morais, Eliane Pereira Zamith Brito []