���������

INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

---

Thirty years of persuasion knowledge research: From demonstrating effects to building theory to increasing applicability
—Mathew S. Isaac, Bobby J. Calder []

Frugality is the new sexy
—Aimee Drolet, Jaijai Silamahakul, Sanjay Sood, Cassandra D. Davis []

On the evolution of psychological theory: Advancing from empirical effects to single‐process explanations to multi‐process models
—Derek D. Rucker, Richard E. Petty []

The measurement of valuation
—Ioannis Evangelidis, Minah H. Jung, Alice Moon []

Pathways for avoiding self‐sanction: How consumers give themselves a PASS on virtue violations
—Stephanie C. Lin []

Reducing prejudice with counter‐stereotypical AI
—Erik Hermann, Julian De Freitas, Stefano Puntoni []

A simple method for improving generalizability in behavioral science: Scope Testing with AI‐Generated Stimuli (STAGS)
—Geoff Tomaino, Asaf Mazar, Ziv Carmon, Klaus Wertenbroch []