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MLB 2025

Introduction

The Mystique of Luxury Brands, Macau, China, 21-24 Jul 2025; Deadline 31 Mar

INTEREST CATEGORY: SECTORS
POSTING TYPE: Calls: Conferences

Posted by: Ian Phau

The Mystique of Luxury Brands Conference 2025

The MLB Conference 2025 will take place from July 21–24, 2025, in Macau SAR, China. This esteemed event marks MLB’s 10th anniversary and is jointly hosted by the Luxury Branding Research Cluster (Curtin University) and Macau University of Science and Technology. The conference offers a unique opportunity for scholars and industry experts to explore advancements in luxury branding, consumer behavior, and innovation.

Organizer

Luxury Branding Research Cluster, Curtin University

Hosting University

Macau University of Science and Technology

Topics for the conference include but are NOT limited to:

  • Strategic Luxury Brand Management and Evolution
  • Luxury Consumer Behavior and Market Insights
  • Digital Innovation and Transformation in Luxury
  • Sustainable and Responsible Luxury
  • Luxury Experiences and Experiential Branding
  • Global Luxury Markets and Emerging Trends
  • Technological Advancements and Luxury Innovation
  • Heritage, Culture, and Legacy in Luxury Branding
  • Luxury Travel, Tourism and Hospitality
  • Fashion, Beauty, and Luxury Cosmetics
  • Logistics, Supply Chain, and International Luxury Commerce
  • Counterfeit Prevention and Authenticity in Luxury
  • Luxury Brand Narratives in the Metaverse and NFTs
  • Sustainability in Luxury Food and Beverage
  • Prestige and Masstige in Contemporary Luxury
  • Luxury Retailing and High-End Customer Service

Special Sessions

Special sessions can be organized for emerging topics within the luxury sector. For special session proposals, please contact the organizing committee at

MLBconference@curtin.edu.au.

Manuscript submission

Authors are requested to submit a two-page extended abstract in MS Word format by March 31, 2025. Each abstract will undergo a double-blind peer review. Notifications of acceptance will be issued by April 30, 2025.

Key dates

  • Abstract Submission Deadline: March 31, 2025
  • Acceptance Notification: April 30, 2025
  • Final Registration Deadline: June 15, 2025

Program Summary

  • July 21, 2025 – Registration
  • July 22-23, 2025 – Conference paper presentations
  • July 24, 2025 – Optional Macau Tour (requires additional registration)