Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 43(1)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Understanding physicians’ adoption intentions to use Electronic Health Record (EHR) systems in developing countries: an extended TRAM approach
—Mohamed A. Khashan, Thamir Hamad Alasker, Mohamed A. Ghonim, Mohamed M. Elsotouhy [Google Scholar]
The impact of social media marketing on brand awareness, brand engagement and purchase intention in emerging economies
—Jusuf Zeqiri, Paul Sergius Koku, Costinel Dobre, Anca-Maria Milovan, Vjollca Visoka Hasani, Tetiana Paientko []
Anthropomorphism of service-oriented AI and customers’ propensity for value co-creation
—Ming Tian, Jiarui Yan, Xiaotong Li []
Optimizing marketing strategy: a video analysis approach
—Shiv Ratan Agrawal, Divya Mittal []
All about Social Coupons! Evolution, Review and Research Directions
—Pappu Kalyan Ram, Neeraj Pandey, Justin Paul []
Do CEO overconfidence and demographic characteristics moderate the effect of R&D investment on firm performance?
—Feiyang Guan, Tienan Wang []
Predicting households’ attitudes and product adoption intentions
—Pankaj Kumar, Pardeep Ahlawat, Mahender Yadav, Parveen Kumar, Vaibhav Aggarwal []
The architecture of marketing leadership: how different structures of marketing presence in the top management team drive new product performance
—Hamed Mehrabi, Yongjian (Ken) Chen, Chatura Ranaweera []
Gamification and customer brand engagement: a review and future research agendas
—Garima Malik, Debasis Pradhan, Bikash Kumar Rup []