J Res Interactive Mar
Introduction
Journal of Research in Interactive Marketing, 19(1)
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs
Editorial: Demonstrating contributions through storytelling
—Cheng Lu Wang []
Unintended marketing through influencer vlogs: impacts of interactions, parasocial relationships and perceived influencer credibility on purchase behaviors
—Ruonan Zhang, Trinide矇 Mercado, Nicky Chang Bi []
The impact of brand connectedness on consumer engagement behavior in the social media brand community
—Gongli Luo, Junying Hao, He Ma []
Pumping up customer value with convenience and personalisation strategies in e-retailing: an analysis of the engagement connection
—Inma Rodr穩guez-Ardura, Antoni Meseguer-Artola, Doaa Herzallah, Qian Fu []
Understanding the effects of firms’ unresponsiveness on social media toward customer feedback on customers’ engagement: the impact of ethnicity
—S覺dd覺k Bozkurt, David Gligor, Linda D. Hollebeek, Cameron Sumlin [Google Scholar]
Resonance or resistance? The dual impact of green brand ritual on customer engagement behavior
—Rui Guo, Jingxian Wang, Min Zhou, Zixia Cao, Lan Tao, Yang Luo, Wei Zhang, Jiajia Chen []
Fostering charity sport event runners’ identification to drive social media interaction and willingness to donate
—Supawat Meeprom [Google Scholar]
Determinants of relationship termination intentions and their evolution: a two time-lag approach
—Tianhao Wen, Hong-Youl Ha []
Unveiling the influence of anthropomorphic chatbots on consumer behavioral intentions: evidence from China and Indonesia
—Yuling Wei, Jhanghiz Syahrivar, Attila Endre Simay []