J Global Scholars Mar Sci
Introduction
Journal of Global Scholars of Marketing Science, 35(1)
POSTING TYPE: TOCs
Exploring the influence of environmental, utilitarian, and hedonic factors on consumers’ intention to purchase and recommend handicraft products
—Arunava Dalal, Subhajit Bhattacharya & Subrata Chattopadhyay [] []
Impacts of personality traits of sustainability-oriented CEO, perceived environmental friendliness and organizational agility on repurchase intention
—Sang-Chul Son, Soo-Cheol Jeong & Kyung Hoon Kim [] []
Do not buy this! Strategic self-anticonformity as an advertising tool to increase attention and boost purchase intention
—Monika Rawal, Jose L. Saavedra Torres, Ramin Bagherzadeh, Ashok Bhattarai & Ash Zaad [] []
The impact of public self-consciousness on purchase intentions: Roles of self-disclosure and avatar identification
—Thi My Bui, Miyea Kim, Qi Jiang & Kyung Hoon Kim [] []
How perceived brand localness affects purchase intentions: Examining the role of brand authenticity
—Chenyu Zhang & Bangwool Han [] []