J Global Fashion Mar
Introduction
Journal of Global Fashion Marketing, 16(1)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
The use of non-fungible tokens (NFTs) as promotional devices to build brands: An application of lovemark theory
—Minjung Cho, Eunju Ko & Charles R. Taylor [] []
Exploring the drivers of the intention to scan QR codes for environmentally related information when purchasing clothes
—Filippo Corsini, Natalia Marzia Gusmerotti, Francesco Testa & Marco Frey [] []
Exploring the role of green brand extensions and greenwashing in the fashion industry
—Irene Roozen, Mariet Raedts & Margot Henderix [] []
Building loyalty in the fast fashion market: The key role of customer brand identification
—Juan Jose Blazquez-Resino, Maria Pilar MartÃnez-Ruiz & Rana Tajvidi [] []
Black Friday shopping has moved online. Has BF misbehavior followed?
—Jaeha Lee, Minjeong Kim & Sharron J. Lennon [] []
Understanding fashion omnichannel experience through mobile application customer reviews
—Muzhen Li & Li Zhao [] []
Assessing the key variables of mobile-assisted showroomers’ behavior to enhance their shopping experience |
—MarÃa Alesanco-Llorente, Eva Reinares-Lara, Jorge PelegrÃn-Borondo & Cristina Olarte-Pascual [] []