J Fashion Mar Man
Introduction
Journal of Fashion Marketing and Management, 29(2)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Scaling circular business models: strategic paths of second-hand fashion retail
—Emelie Hultberg []
Fast fashion consumption as a female competition strategy: implications for sustainable consumption
—Carina Mae Font, Xavier Font []
Retail therapy? The role of positive body image in women’s clothing experiences and preferences for in-store shopping environments
—Veya Seekis, Zali Yager, Karlien Paas []
When and how it is good for fashion to look typical: visual prototypicality affecting product valuation and brand preference
—Eun-Jung Lee []
Café or art exhibition? Which experience is more effective in luxury fashion flagships?
—Jin Jeong, Ha Kyung Lee, Yuri Lee []
Contamination concerns and face consciousness in fashion-sharing services
—Xiaoyong Wei, Cheng Wang []
Could you show me the path(s) to slow fashion consumption? An application of the prototype willingness model
—Roseline van Gogh, Yani Bats, Michel Walrave, Karolien Poels []
What drives Chinese Generation Z’s purchase intentions for new Chinese style apparel? A study from a stimulus-organism-response perspective
—Xiao Huang, Fangyan Wu []
Effective video storytelling for small fashion businesses: the mediating role of brand trust
—Gwia Kim, Byoungho Ellie Jin, Heekyeong Jo []