���������

INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

---

Guest editorial for special issue on consumer decision‐making in an online context
—Nikoletta Theofania Siamagka, Christina Boutsouki []

The effect of autonomous sensory meridian response (ASMR) messages on consumer brand perceptions and intentions
—Mauro Luis Gotsch, Florian Gasser []

Investigating binge‐watching and its effect on paid subscription: A mixed‐method study based on SOR theory
—Lianlian Song, Shanji Yao, Lili Liu, Geoffrey Tso []

Decoding millennials and generation Z consumers’ brand behaviors in the Metaverse: The relationships among avatar identification, self‐presence, and psychological dynamics
—Mikyoung Kim, Hyun Jung Oh, Ji Hye Choi, Yumi Jung [Google Scholar]

Consumer fantasies, feelings, fun …, and death? How mortality salience invokes consumers’ fantastical thoughts about luxury products
—Stephanie Geiger-Oneto, Omar Shehryar [Google Scholar]

How the persuasiveness of statistical evidence compared to personal testimonials depends on the recipient’s distance from the message issue
—Marina I. Wieluch, Sandra Praxmarer-Carus [Google Scholar]

Taking a tiny step back: The impact of planning on a bumpy goal pursuit
—Julia Bayuk, K. Asli Basoglu []

When excessive service turns bad: Service alignment for transaction‐specific needs
—Kawon Kim, Haemoon Oh []

Horizontal Versus Vertical: The Visual Balance Effects of Comparative Price Presentation
—Xingang Wang, Lulu Wang, Zhipeng Xie []

Avoiding Financial Information: The Roles of Fate and Money Beliefs
—William J. Montford, Inga C. Timmerman []

The Impact of Consumer Socioeconomic Status on Their Preferences for Human Versus Robot Service Agents in Luxury Shopping Contexts
—Wenting Zhong, Fei Gao, Lan Xia []

Are Recommendation Systems Annoying? An Empirical Study of Assessing the Impacts of AI Characteristics on Technology Well‐Being
—Zi Wang, Ruizhi Yuan, Boying Li []

The Effect of Robot Anthropomorphism on Customers’ Attention Activation and Satisfaction
—Yueqiao Qiao, Dian Song [Google Scholar]

Which Moments Matter Most? Investigating Boundary Conditions of the Effect of Specific Moments on Overall Evaluations of Customer Experiences
—Aleksandar Blečić, Sabine Kuester []

Breaking the Loop: A Meta‐Analysis on the Bidirectional Effects of Materialism on Social Well‐Being Outlining Future Research Directions
—Olaya Moldes, Tomasz Zaleskiewicz, Agata Gąsiorowska []

I Know I Am Ugly, but Please Listen to My Story First: An Examination of How Storytelling Can Impact Consumers’ Valuation of Unattractive Produce
—Chu-Yen Pai, Kai-Yi Young, Luke Ingalls Liska, Debra Laverie [Google Scholar]

Exploring Consumer Participation in Brand Metaverse Communities, Focusing on the Metaverse Features—Fantasy Experiences and Self‐Expansion
—Namhee Yoon, Dooyoung Choi, Ha Kyung Lee []

Personal Beauty Values: Development and Validation of a Multidimensional Measurement Scale
—Fumiko Kano Glückstad, Hiromi Kobayashi, Daniel Seddig, Eldad Davidov, Rie Nakamura []

The effect of the product categories diversity recommended on cross‐buying in electronic commerce platforms: The moderating role of user navigation heterogeneity
—Xiaosong Dong, Baofeng Li, Kai Xie, Xing Zhao, Ruyi Xiao []

Psychological Ownership of Avatars in the Metaverse: Its Key Antecedents and Outcomes
—Jinsu Park, Hye-Young Kim []

Mask Wearing Fosters Relaxation and Store Engagement in an Offline‐Retail Context
—Lu Yang, Lingyi Tang, Yunhui Huang []

Online Impulse Buying: A Systematic Review of 25 Years of Research Using Meta Regression
—T. S. Anoop, Zillur Rahman []

Analyzing User Reviews on Digital Detox Apps: A Text Mining and Sentiment Analysis Approach
—Nazar Fatima Khan, Mohammed Naved Khan []

Imbalanced Value Perception Enhances Secondhand Luxury Purchase: Evidence From Chinese Consumers
—Chun-Chieh Wang, Jie Chen, Wenjian Fan []

Metaverse Metamorphosis: Fintech’s Evolution Catalyzing New Era of Consumer Behavior
—Antora Dutta, Saumya Singh [Google Scholar]

Smart Shopping Carts in Food Retailing: Innovative Technology and Shopping Experience in Stationary Retail
—Carsten D. Schultz, Patrick Zacheus []

Changing Nature of Consumer Values Toward Negative Word of Mouth: Voice and Risk Avoidance as Moderators
—Ali Wako, Johra Kayeser Fatima, Raechel Johns []

Emotion as Cause, Effect, Mediator, and Moderator in Marketing: An Integrative Review and Future Research Directions
—Suchi Aeron, Zillur Rahman []

When Gain/Loss Framing Exerts Its Effects and How: Examining the Roles of Risk Perceptions, Anticipated Regret, and Anxiety
—Jarim Kim []

Blockchain in Luxury Resale: The Impact of Blockchain Technology Through Regulatory Focus and Uncertainty Reduction Theories
—Ishtehar Sharif Swazan, Song-yi Youn []