Asia Mar J
Introduction
Asia Marketing Journal, 26(4)
POSTING TYPE: TOCs
Effects of the Preannouncement of Donation Expenditure on the Evaluation of Charitable Organizations and Overhead Aversion
—Kwanho Suk and Triza Mudita
Balance or Highlight? The Impact of Power on Consumer Choices for Joint Consumption
—Chaeyeong Kim
The Impact of Chat GPT’s Quality Factors on~Perceived Usefulness, Perceived Enjoyment, and~Continuous Usage Intention Using the IS Success Model
—Mun Ki Kim, Seon Young Jhee, and Sang-Lin Han
The Effect of Educational, Escapism, Memorable Tourism Experience on Sustainability-Oriented Loyalty in Kembang Island Park with the Moderating Effect of Biodiversity Knowledge: Green Marketing Perspective
—Muhammad Naparin
Understanding Consumer Perception and Behavior Toward Biodegradable Plastic Products Based on the MOA Model
—Nayeon Baek and Hyemi Lee