JMR Upates – January 2025
Introduction
How I wrote this, JMR at Winter ÂÜÀòÉç¹ÙÍø
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Journal News
Posted by: Rebecca Hamilton
JMR Updates – January 2025
Two New Mini-Episodes of JMR’s “How I Wrote This” Podcast
Ever wonder what the upsides and downsides of being an editor are? JMR Co-editors and share insights into why they took on this service role, the best and worst parts of the job, and more in .
And stay tuned for the second mini episode (Tips on Reviewing, Episode 15, Mini Part 2) later in January where Brett and Karen share tips on what makes a great review with insights from and , two recipients of JMR’s Outstanding Reviewer Awards in 2024. Subscribe to and listen when it drops.
Listen on , , or wherever you get your podcasts.
Winter ÂÜÀòÉç¹ÙÍø Session: New Methods for the Future of Marketing
Join us at the on Saturday, Feb. 15 from 2-3:30pm (Encanto A) for a discussion about . JMR Coeditors and Associate Editors will talk about methods that have changed the trajectory of research in marketing. We’ll discuss what makes papers a great fit for the special issue, such as demonstrating tools that can be used to gather insights from new sources, analyze data in new ways or combine data across multiple sources and media, or identifying improvements on existing methods to analyze data more accurately or efficiently.
If you haven’t yet registered to attend the ÂÜÀòÉç¹ÙÍø Winter Conference, to do so by tomorrow, Wednesday January 15th to receive the early-bird discount.