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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: Events

Posted by: James Ellis

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JACR Webinar on Morality and Consumption

��: Webinar on “Morality and Consumption,” to be held on Friday, January 24 (10:00 a.m. Central Time)

Hosted by Manoj Thomas, Sankar Sen, and Shreyans Goenka

Morality, or people’s often intuitive sense of right and wrong, pervades everyday life. Of late, researchers have started examining how consumers make moral tradeoffs in their consumption decisions—for example, whether to buy an expensive product that protects the environment or a cheaper one that saves them money. Researchers have also begun to examine how firms’ actions—unfair pricing decisions, branding activities that perpetuate social discrimination, corporations that espouse a social cause—evoke moral judgments, which in turn shape consumer behavior. Against this backdrop, in this webinar, marketing scholars will come together to share novel insights and have an interactive discussion on morality’s role in the consumer domain.

Contributing Papers

Shreyans Goenka, Sankar Sen, and Manoj Thomas

Shoshana Segal and Geeta Menon

Khue Vo and Yuna Choe

Lan Anh Ton, Rosanna Smith, and Julio Sevilla

Sara Loughran Dommer

Ludovica Cesareo and Silvia Bellezza

Jayant Nasa, Jeffrey D. Rotman, Kathryn R. Mercurio, Mark G. Staton, and Andrea Vocino

Aekyoung Kim, Hyojin Lee, and Saerom Lee

Eric Levy, Rishad Habib, Katherine White, and Karl Aquino

Cait Lamberton, Martin Paul Fritze, Ed Love, Amit Bhattacharjee, Philip Fernbach, and Corey Cusimano

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Register for the webinar here: