Howard Dissertation Award
Introduction
Maayan Malter has won the 2024 John A. Howard/ 蹤獲扦夥厙 Doctoral Dissertation Award
INTEREST CATEGORY: DOCTORAL STUDENTS
POSTING TYPE: Awards
Posted by: TJ Anderson
Maayan MalterWins the 2024 John A. Howard/蹤獲扦夥厙 Doctoral Dissertation Award
With origins beginning in the 1960s, the John A. Howard/蹤獲扦夥厙 Doctoral Dissertation Award is a decades-old honor that recognizes excellent marketing doctoral dissertations. The 蹤獲扦夥厙 Foundation is pleased to announce the 2024 Winner, Essays on Disability: Consumer Needs, Tradeoffs, and New Product Design” by Maayan Malter (Hebrew University Business School). Click hereto learn more about Maayan and the Howard Award.
The 2024 award committee would also like to recognize three Honorable Mentions:
-Hot Triggers vs Cold Preferences: Consumption Patterns in Digital Media, by Bruno Castelo-Branco (Illinois Institute of Technology)
-Solo and Joint Aspects of Consumer Behavior, by Theresa (Tess) Kwon (University of Hong Kong)
-The Role of Owned Social Media in Brand Strategy, by Georgia Liadeli (Frankfurt School of Finance & Management)
Maayanwill be honored at the 2025 蹤獲扦夥厙 Winter Academic Conferencein Phoenix, Arizona.