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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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Why go gluten‐free? How the feeling of low power increases preferences for free‐from products
—Lijun (Shirley) Zhang, Elaine Chan []

Social comparison and self‐determination in luxury consumption motivations
—Maria Petrescu, Jose Ribamar Siqueira, Costinel Dobre, Selima Ben Mrad, Anca-Milovan Ciuta, Aycan Kara []

Better and richer than me? The joint effect of performance and performance‐related social comparison on goal‐pursuit motivation
—Lan Zhang, Yi Li, Chundong Zheng []

Empathy at the heart of customer experience: A holistic framework for understanding and enhancing consumer empathy through the lens of customer experience
—Leon Lehnert, Christina Kuehnl []

Different roles, different strokes: Disseminating e‐WOM in industrial Internet platform through multi‐actor value co‐creation
—Yue Liu, Xiumei Zhu, Mengyao Zhang, Jiaying Fu, Chaonan Yan, Yichuan Wang, Yunkai Zhai []

Into the virtual worlds: conceptualizing the consumer‐avatar journey in virtual environments
—Yue Peng, Kirsten Cowan, Joel Lo Ribeiro []

Rainbows and laughter: How humor boosts e‐Word‐of‐Mouth for LGBT+ brands on social media
—Anne-Maree O’Rourke, Alex Belli, Frank Mathmann, Felix Septianto []

Typology and impact of follower responses to social media influencer “promotional crisis”
—Ania Izabela Rynarzewska, Lubna Nafees, Atanas Nik Nikolov []

The effect of power states on negative word‐of‐mouth sharing: The role of interpersonal closeness
—Fei Jin, Zheni Zeng, Junyun Liao []

Harvesting sustainability: how social capital fosters cohesive relationships between green social media influencers and consumers to drive electronic word‐of‐mouth behaviours
—Man Lai Cheung, Wilson K. S. Leung, Man Kit Chang, Si Shi, Sin Yan Tse []

The virtual new or the real old? The effect of temporal alignment between influencer virtuality and brand heritage narration on consumers’ luxury consumption
—Tingting Mo, Weisha Wang [Google Scholar]

Social dynamics of luxury customization: The unique impact of name personalization
—Anne-Maree O’Rourke, Joanna Lin, Billy Sung, Felix Septianto []

Self‐quantification and consumer well‐being: A meta‐analytic review
—Anuj Jain, Debasis Pradhan, Abhisek Kuanr, Shiwangi Singh []

The role of immersive spaces on the customer experience: An exploration of fashion metaverses
—Bethan Alexander, Marta Blazquez, Courtney Chrimes, Rosy Boardman []

Consumer forgiveness: A literature review and research agenda
—Irem Yoruk, Jen-Hsien Hsu, Zach W. Y. Lee []

Putting an artificial intelligence‐generated label on it comes naturally
—Valdimar Sigurdsson, Nils Magne Larsen, Michał Folwarczny, Magalie Dubois, Asle Fagerstrøm []

More than law‐abiding: A multi‐staged consumer study on brand morality
—Yunyi Wei, Yuksel Ekinci, Kokho (Jason) Sit []

Unpalatable solutions: Consumer resistance towards Insect‐Based foods is moderated by uncertainty avoidance
—Franklin Velasco Vizcaíno, Attila Pohlmann []

Augmented reality experiences: Consumer‐centered augmented reality framework and research agenda
—Sergio Barta, Raquel Gurrea, Carlos Flavián []