J Promo Man
Introduction
Journal of Promotion Management, 31(1)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
What Makes a Social Media User an Opinion Leader? Source Characteristics and Consumers’ Behavioral Intentions
—Farbod Fakhreddin [] []
It’s a Match: The Impact of Influencer-Message Congruence and Recipients Identity on Perceptions of Rainbowwashing |
—Zoe Olbermann & Milena Reis [] []
Contactless Shopping During Health Crisis: Moderating Impact of Four Attribution-Driven Motives on Brand Equity
—Nandini Bhalla & Khalid Alharbi [] []
Marketing Stimuli and Impulse Buying: The Role of Traits, Reviews and Motives
—Nguyen Le, Thi Hong Huong Le, The Nguyen Huynh, Duy Quy Do, Thi Kim Thoa Pham & Thi Ngoc Oanh Tran [] []
Social Media Shopping Activities, Emotions, and Loneliness on Well-Being in South Africa |
—Yvonne Kabeya Saini [] []
Analyzing Viewers’ Responses to Exposés of Corporate Social Irresponsibility on Social Media: An Emotion Analysis
—Abhinav Verma & Jogendra Nayak [] []