J Prod Brand Man
Introduction
Journal of Product & Brand Management, 34(1)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Special issue: Beyond Tech Gimmicks: Omni-Digital Touchpoints for Products and Brands
Guest editors: Seth Ketron, Alena Kostyk, Atefeh Yazdanparast
Guest editorial: Beyond tech gimmicks: omni-digital touchpoints for products and brands
—Seth Ketron, Alena Kostyk, Atefeh Yazdanparast []
Driving channel integration perception in omnichannel environments: the role of touchpoints
—Giada Salvietti, Marco Ieva, Cristina Ziliani []
Development and validation of omni- channel shopping value scale in Iran
—Matineh Fathali, Kambiz Heidarzadeh Hanzaee, Mohsen Khounsiavash, Rouhollah Zaboli []
Technology-enabled engagement process of brand virtual-try-on services
—Muhammad Zahid Nawaz, Francisco Guzmán, Shahid Nawaz []
From past to future: exploring two decades of branded apps
—Shiva Sadat Mostafavi, Alexis Mavrommatis []
The effect of virtual anchor appearance on purchase intention: a perceived warmth and competence perspective
—Yuexian Zhang, Xueying Wang []
Virtual or human? The impact of the influencer type on Gen Z consumer outcomes
—Valeriia Kholkina, Elizaveta Chesnokova, Elena Zelenskaya []
Decoding Generation Z’s habits: the augmented reality shift from gimmick to utility in omni-digital shopping
—Claudio Schapsis, Larry Chiagouris, Nikki Wingate [Google Scholar]
The brand-building process of B2B high-tech startups in an omni-digital environment
—Mirko Olivieri, Lala Hu []