J Mar Res
Introduction
Journal of Marketing Research, 62(1)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Getting the Board on Board: Marketing Department Power and Board Interlocks
—Peter Ebbes, Frank Germann, and Rajdeep Grewal []
Sharing to Persuade: The Role of Donor- Versus Charity-Focused Word of Mouth
—Laura Boman and Xin He []
Designing Quality Certificates: Insights from eBay
—Xiang Hui, Ginger Zhe Jin, and Meng Liu []
The Rank Length Effect
—Vivian (Jieru) Xie, Fengyan Cai, and Rajesh Bagchi []
The Closing-the-Gap Effect: Joint Evaluation Leads Donors to Help Charities Farther from Their Goal
—Rishad Habib, David J. Hardisty, Katherine White, and Baek Jung Kim []
Referral Contagion: Downstream Benefits of Customer Referrals
—Rachel Gershon and Zhenling Jiang []
Past Imperfect or Present Perfect? How Dynamic Ranks Influence Consumer Perceptions
—Arpita Pandey, Sanjeev Tripathi, and Shailendra Pratap Jain []
Wait for Free: A Consumption-Decelerating Promotion for Serialized Digital Media
—Jangwon Choi, Inyoung Chae, and Fred Feinberg []
How Insurance Prices Affect Consumers’ Purchase Decisions: Insurance Price as a Risk Signal
—Jochen Reiner, Julia Wamsler, Torsten Bornemann, and Martin Natter []
Zooming In on the Very Early Days: The Role of Trademark Applications in the Acquisition of Venture Capital Seed Funding
—Verena Rieger, Anne Dreller, and Andreas Engelen []