J Interactive Mar
Introduction
Journal of Interactive Marketing, 60(1)
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs
Unlocking Marketing Creativity Using Artificial Intelligence
—Margherita Pagani and Yoram Wind []
Mixing User- and Publisher-Generated Content: Quantifying the Spillover Effect of User-Generated Content in a Hybrid Content Environment
—Inyoung Chae, David A. Schweidel, Theodoros Evgeniou, and V. Padmanabhan []
Schadenfreude and Sympathy: Observer Reactions to Malicious Joy During Social Media Service Recovery
—Todd J. Bacile, A. Banu Elmadag, Mehmet Okan, Denitsa Dineva, and Ania Izabela Rynarzewska []
Mobile Content: Understanding Drivers of Engagement by Screen
—Myoung-Jin Chae, Omar Rodriguez-Vila, and Sundar Bharadwaj []
Community Gifting and Recipients’ Engagement with Peers and Influencers: Evidence from Natural Experiments on Twitch
—Alexander Chaudhry, Yang Wang, and Erya Ouyang []
How Do Implausible Tensile Price Claims Affect Consumer Perceptions of Deceptiveness and Consumer Willingness to Purchase in Online Environments?
—Xinyu Chang, Hualu Zheng, Shuai Yang, Lu Huang, and William T. Ross, Jr. []