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Bus Horizons

Introduction

Business Horizons, 68(1)

INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs


Answering the three pivotal questions of why, how, what: Advice for authors
Idalene F. Kesner []

Tulsa Remote: An Interview with Justin Harlan and Evelyn Gallagher
David J. Faulds, P.S. Raju []

Opening the floodgates: How big companies can reap the benefits of internal crowdfunding
Claus P. Schöttl, Christian Homma, Tim G. Schweisfurth, Christina Raasch []

Seven recommendations for managing projectification
Steve Lovett, Taiwo Abraham, Joo Jung []

Meeting load paradox: Balancing the benefits and burdens of work meetings
Alexander C. Romney, Joseph A. Allen, Zahra Heydarifard []

Not just for play: Why the metaverse should be leveraged for cocreation
Yuna Kim []

The power, process, and potential of mapping an entrepreneurial ecosystem
Brian J. Bergman []

Managing foreign business operations in Ukraine in the context of war
Anatoliy Kostruba []

Explaining Gen Z’s desire for hybrid work in corporate, family, and entrepreneurial settings
María Lucila Osorio, Sergio Madero []

Pledging of shares by controlling shareholders and implications for foreign institutional investors
Nupur Pavan Bang, Nandil Bhatia, Sougata Ray, Kavil Ramachandran []

Content creators at a crossroads between decentralized and centralized social media
Hamid Khobzi, Ana Isabel Canhoto, Mohammad Sadegh Ramezani []

Beyond the ephemeral: Scaling experiences through productization
Louis-Etienne Dubois, B. Joseph Pine, Janne Harkonen []