IJRM Newsletter – January
Introduction
Consumer polarization, AI and savoir faire from the International Journal of Research in Marketing
POSTING TYPE: Journal News
Posted by: Omer Rudnick
January 2025 / IJRM Newsletter #15
Editors: Koen Pauwels (EIC), Stefan Wuyts, Sharon Ng, Eric Arnould
- The surprising truth about consumer polarization
- The Cultural Dimension of Anthropomorphic Product Love
- Fresh “savoir faire” from Delphine Dion
- AI-Generated Content: Marketing’s Next Big Shift
- More