Spanish J Mar
Introduction
Spanish Journal of Marketing - ESIC, 29(1)
POSTING TYPE: TOCs
Thank you, government! Your support facilitated my intention to use mobile payment in the new normal era
—Pick-Soon Ling, Xin-Jean Lim, Lim-Jin Wong, Kelvin Yong Ming Lee []
Artificial intelligence and predictive marketing: an ethical framework from managers perspective
—Hina Naz, Muhammad Kashif []
FaceReader as a neuromarketing tool to compare the olfactory preferences of customers in selected markets
—Jakub Ber穩k, Anna Mravcov獺, Esther Sendra Nadal, David Bernardo L籀pez Lluch, Andrea Farka禳 []
Consumer knowledge in marketing: a critical review and research agenda
—Elisa Garrido-Castro, Francisco Jos矇 Torres-Pe簽a, Eva Mar穩a Murgado-Armenteros, Francisco Jose Torres-Ruiz []
WeChat gamification: mobile payment impact on word of mouth and customer loyalty
—Asad Hassan Butt, Hassan Ahmad, Asif Muzaffar, Waseem Irshad, Muhammad Usman Mumtaz, Talha Zubair Ahmad Khan []
Social media marketing and brand loyalty: exploring interrelationships through symmetrical and asymmetrical modeling
—Faizan Ali, Chokechai Suveatwatanakul, Luana Nanu, Murad Ali, Abraham Terrah []