Qual Market Res
Introduction
Qualitative Market Research, 28(1)
POSTING TYPE: TOCs
A cross-country comparative ethnographic analysis of immigrant enclave entrepreneurship
—Naveed Yasin, Khalid Hafeez, Aidin Salamzadeh []
Perceptions of customer-facing digital technology: a qualitative interview study from grocery retail
—Anna Gr繪ndahl Larsen, Asbj繪rn F繪lstad []
When the secondhand economy is not as good as it seems: understanding conflicts and their (ir)resolutions between users on secondhand resale platforms
—Eva Cerio, Alain Debenedetti, Rieunier Sophie []
Masculinity and symbolic consumption among black African consumers: an interpretive study
—Ayantunji Gbadamosi []
Founders and their brands: how founder identity matters in small firm branding
—Hanna Astner, Johan Gaddefors []
The less is better paradox and consumer behaviour: a systematic review of choice overload and its marketing implications
—Auqib Rasool Dar, Maleeha Gul []
A qualitative study revisiting the theoretical lens of brand image and developing the consumer brand image schema
—Christopher Pich, Guja Armannsdottir []
A thematic analysis of factors influencing small and medium enterprise adoption of social media marketing: a TOE framework perspective
—Muhammad Arsalan Nazir, Hadia Rizwan, Xiaoxian Zhu []