J Services Mar
Introduction
Journal of Services Marketing, 39(1)
INTEREST CATEGORY: SERVICE
POSTING TYPE: TOCs
Special issue: Keeping Up With Methods – Service Marketing Research
Guest editors: Volker Kuppelwieser, Phil Klaus
The sorrows of methods researchers
—Volker Kuppelwieser, Phil Klaus []
The use of implicit measures in service research: Why, how, when and what is the way forward?
—Nanouk Verhulst, Hendrik Slabbinck, Kim Willems, Malaika Brengman []
Customer churn analysis using feature optimization methods and tree-based classifiers
—Fatemeh Ehsani, Monireh Hosseini []
Comparing human and synthetic data in service research: using augmented language models to study service failures and recoveries
—Steven J. Bickley, Ho Fai Chan, Bang Dao, Benno Torgler, Son Tran, Alexandra Zimbatu []
Using PLS-SEM and XAI for causal-predictive services marketing research
—Polat Goktas, Taskin Dirsehan []