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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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Friendship fallout and bailout backlash: The psychology of borrowing and lending
—Ashley N. Angulo, Noah J. Goldstein, Michael I. Norton []

The different roads not taken: Considering diverse foregone alternatives motivates future goal persistence
—Hye-young Kim, Oleg Urminsky []

How rejected recommendations shape recommenders’ future product intentions
—Matthew J. Hall, Jamie D. Hyodo, Kirk Kristofferson [Google Scholar]

Consumption sacrifice
—Ximena Garcia-Rada, Tami Kim, Peggy J. Liu []

An integrative theory of resource discrepancies
—Christopher Cannon, Kelly Goldsmith, Caroline Roux []

Historizing the present: Research agenda and implications for consumer behavior
—Dafna Goor, Anat Keinan, Nailya Ordabayeva []

Man up! The mental health‐feminine stereotype and its effect on the adoption of mental health apps
—Jaewoo Lee, Remi Trudel []

When anthropomorphized brands push their gender boundaries
—Linyun W. Yang, Pankaj Aggarwal []

The anticipated regret of a lost opportunity: When adding a second‐period incentive reduces the appeal of a one‐period promotion
—Yuanyuan (Jamie) Li, Chris Janiszewski, Yuanyuan Liu []

More the merrier: Effects of plural brand names on perceived entitativity and brand attitude
—Tanvi Gupta, Shirley (Shuo) Chen, Smaraki Mohanty []

The over‐diversification effect: Enhancement in perceived heterogeneity of multiple (vs. single)‐others’ preferences
—Ritesh Saini, Dian Wang, Haipeng (Allan) Chen [Google Scholar]