J Con Mar
Introduction
Journal of Consumer Marketing, 42(1)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Effects of sponsorship disclosures on social media influencer–user psychological contract violation: moderated mediation effects through the expectancy violations lens
—Anand Jhawar, Sanjeev Varshney, Prashant Kumar []
Psychological reactance in assertive green advertising: addressing the role of individual values
—Thomas Freudenreich, Elfriede Penz []
The components of perceived quality and their influence on online re-purchase intention
—Rahul Kumar, Varsha Jain, Jacqueline Kilsheimer Eastman, Anupama Ambika []
Consumer resistance to service robots: a stressor-based perspective on engagement and wellbeing
—Jimmy Wong, Amy Wong []
E-tail format, cognitive orientation and device: shaping variety’s impact on online cart abandonment
—Agnitra Das Sarma, Juhi Gahlot Sarkar, Abhigyan Sarkar []
A cross-generational analysis of second-hand online shopping: comparing GenX, millennials and GenZ
—Cristina Calvo-Porral, Nuria Viejo-Fernández []
Mindful consumption: cultivating sustainable consumption behavior for food and clothing through mindfulness among Generation Z
—Sachin Kumar, Tapan K. Panda []