Asia Pac J Mar Logistics
Introduction
Asia Pacific Journal of Marketing and Logistics, 37(1)
INTEREST CATEGORY: RETAIL AND PRICING
POSTING TYPE: TOCs
Integrating technology acceptance model and value-based adoption model to determine consumers’ perception of value and intention to adopt AR in online shopping
—Zi Juan Lai, Mei Kei Leong, Kim Leng Khoo, Sarabjit Kaur Sidhu []
Investigating the technology acceptance model, image congruence and cultural differences in facial recognition payment adoption
—Heather Markham Kim, Jungsun (Sunny) Kim, Kyuhyeon Joo, Jinsoo Hwang []
How perceived local iconness of culturally mixed products enhances purchase intention:the mediating role of consumer perceived value
—Wanping Zeng, Eunmi Kim []
Do many options result in listening to oneself or others during boycott campaigns?
—Xiuyan Yan, Changju Kim, Jungkeun Kim, Masato Inoue []
Sensory marketing: the mediating role of hedonic emotions between multisensory experiences and mall patronage intention
—Divyanshi Pal, Kavita Srivastava, Neha Gupta []
Does social media marketing important for MSMEs performance in Indonesia?
—Tatik Tatik, Doddy Setiawan []
How employee-guest interactions and welcome hospitality create brand attitudes for first-time hotel customers
—Ting Meng, Ivan Ka Wai Lai []
Decoding the gamer’s code: a dive into game merchandise consumption through the lens of consumer culture theory
—Tsung-Sheng Chang, Wei-Chieh Liu []
The interplay among trust, reciprocity and commitment factors in facilitating supply chain collaboration: the case of Vietnamese fishery industry
—Minh Phuc Nguyen, Vinh Van Thai, Caroline Chan, Kwok Hung Lau, My Thi Ngoc Nguyen, Hoang Phuong Nhi Do []
ESG performance, media coverage and brand value
—Xiang Zou, Jiaqi Jiang, Hao Zhang, Hao He []
Visual attention differences toward football stadium’s naming rights: an eye tracking study
—Dongye Lyu, Luis Mañas-Viniegra, Ziyuan Xu []
The impact of digital fashion marketing on purchase intention
—Junyue Mao, Xiaohong Xu, Jinghe Han, Eunju Ko []
Downward social comparison in explaining pro-environmental attitude-sustainable consumption behavior gap
—Van Thi Hong Do, Long Thanh Do []
Consumers’ heterogeneous preference for organic ginger: a choice experiment
—Wei Liu, Xiyan Han, Xiuwei Cao, Zhifeng Gao [Google Scholar]