AMTP 2025
Introduction
Association of Marketing Theory & Practice, Myrtle Beach, SC, 30 Mar-2 Apr 2025; Deadline 15 Jan
POSTING TYPE: Revisits
Posted by: Tulay Girard
We invite you to submitpapers, panel session/workshop proposals, and student papers by January 15, 2025. For Call-for-Papers and to submit your work, please visit AMTP Conference Submission site at:
The 33rd Annual Meeting of theAssociation of Marketing Theory & Practice (AMTP)will be heldin person and virtuallyڰdzMarch 30 to April 2, 2025. The conference will take place at the luxurious
Join us in Myrtle Beach to connect with fellow marketers, enjoy top-notch hotel amenities, and take advantage of the beautiful beach. We are thrilled to host akeynote executive speaker from Walmartand offer avirtual CB-SEM & PLS-SEM (SmartPLS4) workshopby Dr. James Gaskinduring the conference.
In addition to academic and practitioner’s sessions, there will be a “Best Ball Captain’s Choice Golf Tournament” on Monday afternoon, March 31 for those who want to shake the winter’s rust off their golf game.
We are currently inviting high-quality original manuscript submissions for publication in theJournal of Applied Marketing Theory (JAMT), which is affiliated with AMTP. Theopen-access, no-chargejournal is affiliated with AMTP and publishes two issues annually. JAMT is double-blind peer-review and indexed inCabell’s Journalytics, DOAJ, Sherpa Romeo, CrossRef, and Google Scholar, and listed in WorldCAT and CLOCKSS. To access back issues, and submission guidelines, and to submit your paper, please visit JAMT’s Website at:
Please share this information with your colleagues and encourage them to participate in AMTP. If you are interested in serving as a reviewer, track chair, and/or session chair for AMTP or joining JAMT’s editorial board, or have any questions about the conference or the journal, please reach out to Tulay Girard attug1@psu.edu.