J Intl Con Mar
Introduction
Journal of International Consumer Marketing, 37(1)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
The Effect of Celebrity Endorsement on Brand Equity: A Cross Cultural Comparison
—Cátia Fernandes Crespo, Alcina Gaspar Ferreira, Fábio Matos Ribeiro & Victor Popa [] []
Continuous Purchase Intention of Organic Personal Care Products: Evidence from India
—Deepak Halan, Kumar Aashish & Park Thaichon [] []
Status Consumption Effect on Moral Identity – Sustainable Consumption Relationship: Bittersweet, or Bitter-Only?
—Mertcan TaşçıoÄŸlu [] []
Exploring Africa’s Heterogenous Middle Class’ Brand Behaviour in the New Digital Age: Practical Insights From a Multiple Country Study |
—Tendai Chikweche, James Lappeman, Hossain Mohammed & Paul Egan [] []
Cultural differences in microblogging: How Western IT Companies adapt Twitter (X) activities to the Chinese Weibo context |
—Shu Zhang, Menno D.T. de Jong & Jordy F. Gosselt [] []