J Mar Theory Prac
Introduction
Journal of Marketing Theory and Practice, 33(1)
POSTING TYPE: TOCs
Data Quality in Survey Research Guest Editors: Elizabeth J. Wilson and Robert S. Smith
Introduction to the special issue on data quality in survey research
—Robert S. Smith & Elizabeth J. Wilson [] []
The FAIR Framework of threats to data quality
—Elizabeth J. Wilson, Richard N. Ratcliff, Robert S. Smith & Andrew E. Wilson [] []
Response satisficing and data quality in marketing: measurement and effects of satisficing on objective knowledge, experimental results, and replicability of findings
—Christopher Berry, Jeremy Kees & Scot Burton [] []
Proxy reports of others behaviors: when are they more accurate?
—Joan M. Phillips, Barbara A. Bickart & Geeta Menon [] []
How To Treat Missing Data In Survey Research
—Deidre Popovich [] []
Defining the Metaverse with challenges and opportunities in the business environment
—Roberto Bruni, Michela Piccarozzi & Federica Caboni [] []
The use of offline and online paid media, earned social media, and organic search in explaining supermarkets performance: a cyclical Echoverse model
—Vinicius Castilho Vargas, Valter Afonso Vieira, Luiz Rodrigo Cunha Moura & Cid Gon癟alves Filho [] []
One value does not fit all: value-laden luxury advertising through the lens of consumer individuality
—Antigone G. Kyrousi, Eirini Koronaki, Athina Y. Zotou & Anastasios Panopoulos [] []
The role of risk preference in referral reward programs
—Tuo Wang, Chanho Song & Michael Y. Hu [] []
Unraveling the effects of living the brand: a resource generating outlook
—Sonia Kashyap & Lakhwinder Singh Kang [] []