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POSTING TYPE: TOCs

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Editorial

Introduction to the special issue: marketing insights from popular culture
—Jonatan Södergren, Niklas Vallström & Pierre Guillet de Monthoux [] []

Pink sincerity: post-postmodernism and double appropriation in marketing |
—Gry Høngsmark Knudsen & Lars Pynt Andersen [] []

“I want world peace… oh, and bigger boobs”: repetitions and stereotyping on Friends’ sustainable character Phoebe
—Sophie Raynaud, Maria Carolina Zanette, Carmen Valor Martínez & Paolo Antonetti [] []

Film and the stigmatisation of ageing female sexuality: consumer commentary of Good Luck to You, Leo Grande |
—Julie Whiteman & Finola Kerrigan [] []

Parting ways in the marketplace: trajectories of divorce in consumer-brand relationships
—Sofia Batista Ferraz & Yuri Marcel Dallabrida [] []

Brand community protection through contested brand revival |
—Christine Hu & Tonya Williams Bradford [] []

The fifth mode of entry: the metaverse and the case of Blackpink’s ‘Born Pink’
—Steven Chen [] []

Outside in: the atmospheric disruptions of popular culture
—Cerise Thorel, Boris Collet & Baptiste Cléret [] []