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J Mar Man

Introduction

Journal of Marketing Management, 40(17/18)

POSTING TYPE: TOCs


Towards an understanding of domestic practice as commodified work
Adèle Howes, Zafeirenia Brokalaki, Zahra Sharifonnasabi & Tana Cristina Licsandru [] []

Identification with brands having heritage: is morality more important than sociability and competence?
Caroline Meyer [] []

Is that JPEG worth 70 million dollars? Value creation and perceptions of nonfungible tokens in a bubble economy
Yanto Chandra & Russell Belk [] []

(Dis)entangling actor-network theory and assemblage theory in consumer and marketing scholarship: a review and future directions
Anna Schneider-Kamp, Paolo Franco, Domen Bajde & Mikkel Ørholm Nøjgaard [] []

Entomophagy: a model of adolescents’ motivations for eating insects
Elodie Gentina & Gaelle Pantin-Sohier [] []

Does a tick make it alright? – transgender and non-binary people’s perspective and behaviour towards the Rainbow Tick
Johnpaul Smith & Ann-Marie Kennedy [] []

Factors affecting followers’ behavior intentions on parenting-related social media: self-image congruity, function congruity, brand attachment and parenting stress
Xiaoling Zhang [] []

Great expectations: intersecting markets, conflicting temporalities and the difficulty of shaping markets
Lars Esbjerg, Klaus Brønd Laursen & Jakob Vesterlund Olsen [] []

The form of AI-driven luxury: how generative AI (GAI) and Large Language Models (LLMs) are transforming the creative process
Eleonora Pantano, Francesca Serravalle & Constantinos-Vasilios Priporas [] []

Half girl, half horse and with a stick – the augmented hybridity of hobbyhorse enthusiasts
Elina Närvänen & Bernard Cova [] []