J Mar Man
Introduction
Journal of Marketing Management, 40(17/18)
POSTING TYPE: TOCs
Towards an understanding of domestic practice as commodified work
—Adèle Howes, Zafeirenia Brokalaki, Zahra Sharifonnasabi & Tana Cristina Licsandru [] []
Identification with brands having heritage: is morality more important than sociability and competence?
—Caroline Meyer [] []
Is that JPEG worth 70 million dollars? Value creation and perceptions of nonfungible tokens in a bubble economy
—Yanto Chandra & Russell Belk [] []
(Dis)entangling actor-network theory and assemblage theory in consumer and marketing scholarship: a review and future directions
—Anna Schneider-Kamp, Paolo Franco, Domen Bajde & Mikkel Ørholm Nøjgaard [] []
Entomophagy: a model of adolescents’ motivations for eating insects
—Elodie Gentina & Gaelle Pantin-Sohier [] []
Does a tick make it alright? – transgender and non-binary people’s perspective and behaviour towards the Rainbow Tick
—Johnpaul Smith & Ann-Marie Kennedy [] []
Factors affecting followers’ behavior intentions on parenting-related social media: self-image congruity, function congruity, brand attachment and parenting stress
—Xiaoling Zhang [] []
Great expectations: intersecting markets, conflicting temporalities and the difficulty of shaping markets
—Lars Esbjerg, Klaus Brønd Laursen & Jakob Vesterlund Olsen [] []
The form of AI-driven luxury: how generative AI (GAI) and Large Language Models (LLMs) are transforming the creative process
—Eleonora Pantano, Francesca Serravalle & Constantinos-Vasilios Priporas [] []
Half girl, half horse and with a stick – the augmented hybridity of hobbyhorse enthusiasts
—Elina Närvänen & Bernard Cova [] []