Applied Mar Analytics
Introduction
Applied Marketing Analytics, 10(3)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Customer data in marketing analytics: A special issue
—Schiffers, Oliver []
A brief history and the future of customer data
—Sterne, Jim; Davenport, Thomas H. []
Augmenting customer lifetime value with omnichannel engagement
—Kmet, Carolyn Tang; Copulsky, Jonathan []
How does the customer experience benefit from better customer data?
—Author: Kilinc, Tarik []
The four Cs of B2B targeting: Using company, customer, channel and contextual data to shrink the audience bullseye
—Diorio, Stephen; Howarth, Rich []
Deriving consumer insights with segmentation for identity and consent
—Castricone, Pamela; Long, Lucas []
Optimising lead qualification through machine learning: A customer data-driven approach
—Josephine V L, Helen; Moorthy, Vasudevan; Sai, Chandana; Joji, Bindhia []
Powerful tools for personalisation: Using large language model-based agents, knowledge graphs and customer signals to connect with users
—Earley, Seth; Mehta, Sanjay []
How to retain website traffic in a generative AI world
—Patterson, Laura; Sinex, Jacqueline []