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2025 AMTP Call-for-Papers — Extended deadline: January 15, 2024

Greetings Everyone,

We are excited to announce that the 33rd Annual Conference of the Association of Marketing Theory & Practice (AMTP) will be held in person and virtually from March 30 to April 2, 2025. The conference will take place at the luxurious Embassy Suites – Ocean Front in Myrtle Beach, SC.

We invite you to submit papers, panel session/workshop proposals, and student papers. For Call-for-Papers and to submit your work, please visit AMTP Conference Submission page at:

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Join us in Myrtle Beach to connect with fellow marketers, enjoy top-notch hotel amenities, and take advantage of the beautiful beach and nearby golf opportunities. We are thrilled to host a keynote executive speaker from Walmart and offer a virtual CB-SEM and PLS-SEM (SmartPLS4) workshop by Dr. James Gaskin during the conference. Please share this information with your colleagues and encourage them to participate in AMTP.

We are also seeking high-quality original manuscript submissions for the Journal of Applied Marketing Theory (JAMT), which is affiliated with AMTP. The open-access, no-charge journal is affiliated with AMTP and publishes two issues annually. We are currently inviting papers for the spring issue. JAMT is indexed in Cabell’s Journalytics, DOAJ, Sherpa Romeo, CrossRef, and Google Scholar, and listed in WorldCAT and CLOCKSS. To access back issues, and submission guidelines, and to submit your paper, please visit JAMT’s Website at:

If you are interested in serving as a reviewer, track chair, session chair, or joining the AMTP’s administrative teams and/or JAMT’s editorial board, or have any questions about the conference or the journal, please reach out to Tulay Girard at tug1@psu.edu. We look forward to your contributions and seeing you in Myrtle Beach!