Services Mar Quart
Introduction
Services Marketing Quarterly, 45(4)
INTEREST CATEGORY: SERVICE
POSTING TYPE: TOCs
Delivering the Brand Promise Through Gig Workers: Internal Brand Management in Ride-Hailing Platforms
—Enrique Murillo & Antonia Terán-Bustamante [] []
Perceived Effort in the Co-Creation of Electronic Services and Influence on Brand Loyalty: The Case of Food Ordering Apps
—Irina Toteva & Selen Savas-Hall [] []
Empowering Informed Life Insurance Decisions: The Impact of Financial Literacy on Framing Effects
—Ritika Bhatia, Anil K. Bhat & Jyoti Tikoria [] []
The Influence of Smart Tourism Technologies on Tourist Engagement, Memorable Experience, and Destination Loyalty: The Moderating Role of Place Identity
—Bunyod Matyusupov, Belén Bande & Sandra Castro-González [] []
Reflecting Uses and Gratification 2.0 Perspective into Over-the-Top (OTT) Consumption: Role of Collaboration Design and Cross Platform Navigability
—Garima Malik & Pratibha Singh [] []
Is S(He) My Friend or Servant: Exploring Customers’ Attitudes Toward Anthropomorphic Voice Assistants
—Meena Gupta & Komal Nagar [] []