MSI Clayton Dissertation Competition
Introduction
Ta-Wei Huang has won the competition with Kyeongbin 'KB' Kim, Jonas Görgen and Yixiang Xu receiving honorable mention
INTEREST CATEGORY: DOCTORAL STUDENTS
POSTING TYPE: Awards
Posted by: Yui Ishikawa
MSI 2024 Alden G. Clayton Doctoral Dissertation Proposal Competition
The Marketing Science Institute (MSI) is pleased to announce the winners of the 2024 . Started in 1984, this annual competition is intended to encourage doctoral work on topics of importance to the marketing community.
The winners were selected from nearly 70 submissions. Evaluations of each submission were solicited from outside academic experts. We are grateful to all the marketing scholars who generously contributed their time to serve as reviewers.
The competition winner received $3,000. Winners and those who received honorable mentions are invited to attend MSI Summit 2025, where their work will be acknowledged.
WINNER
Ta-Wei Huang, Harvard University
Advisor: Eva Ascarza
Incrementality Representation Learning: Synergizing Past Experiments for Intervention Personalization
HONORABLE MENTIONS   Â
Kyeongbin ‘KB’ Kim, Emory University
Advisor: Daniel McCarthy
Generative Multi-Task Learning for Customer Base Analysis: Evidence from 1,001 Companies
Jonas Görgen, University of St.Gallen
Advisor: Emanuel de Bellis
The AI Assessment Effect: Exploring How, Why, and When AI-based Assessment Changes Consumer Behavior
Yixiang Xu, University of California, Berkeley
Advisor: Ganesh Iyer
Bridging the Data Divide: AI Content Personalization in Data-Scarce Markets
Thank you for making this year’s competition so successful. The 2025 will be opening next year.