J Services Mar
Introduction
Journal of Services Marketing, 38(10)
INTEREST CATEGORY: SERVICE
POSTING TYPE: TOCs
Co-creating customer experiences in service ecosystems: a study in a tourist destination
—Diego Monferrer Tirado, Miguel Angel Moliner Tena, Marta Estrada []
Strategising for the circular economy through servitisation
—Leanne Johnstone []
Service-informed marketing reform
—Christian Grönroos []
The gloomy side of value co-creation for service employees
—Nic S. Terblanche, Barry J. Babin []
Editorial: Embracing the future of services marketing
—Kristina Heinonen []
Elevating service research in Africa
—Kristina Heinonen, Ogechi Adeola []