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INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs

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Special Issue: Marketing to End War, Create Peace, and Enhance Sustainable Well-Being

Editorial

Marketing to End War, Create Peace, and Enhance Sustainable Well-Being: Introduction to the Special Issue
—Clifford J. Shultz, José Antonio Rosa, and Alan J. Malter []

Special Issue Research

A Call for Afrocentric Decolonial Endogenous Marketing and Public Policy Research and Practice: Toward Sustainable Peace and Well-Being in African Societies
—June N.P. Francis and Lama Mugabo []

Institutional Coadaptation Work: How Refugees and Provisioning Institutions Coadapt in Pursuit of Consumption Adequacy
—Srinivas Venugopal and Robert Arias []

Resourcing Hope: Refugee Agentive Consumption Acts in Protracted Displacement
—Hounaida A. El Jurdi, Zeynep Baktir, and Linda L. Price []

The Role of War-Related Marketing Activism Actions in Community Resilience: From the Ground in Ukraine
—Eva Kipnis, Nataliia Pysarenko, Cristina Galalae, Carlo Mari, Verónica Martín Ruiz, and Lizette Vorster []

Seeking Corporate Legitimacy in Times of War
—Andriy Kovalenko []

Peace Brand Activism: Global Brand Responses to the War in Ukraine
—Eleni Tsougkou, Martin Sykora, Suzanne Elayan, Kemefasu Ifie, and João S. Oliveira []

Navigating Geopolitical Turmoil: Corporate Responses to the War in Ukraine and Its Impact on Consumer Mindset
—Shankar Ganesan and Girish Mallapragada []

Finding the Right Voice: How CEO Communication on the Russia–Ukraine War Drives Public Engagement and Digital Activism
—Kedma Hamelberg, Ko de Ruyter, Willemijn van Dolen, and Umut KonuÅŸ []

Conflict Recovery in Socialist Utopia: A Critical Analysis of Vietnam’s Postwar Reconstruction Policies Through a Visual Interpretation of 1976–1986 Propaganda Posters
—Hieu P. Nguyen [Google Scholar]

Firms and Peacemaking: The Role of Private Firms in Civil War Negotiations
—Molly M. Melin, Mihir Modi, and Santiago Sosa []

Cultivating Sustainable Return Migration to Lebanon: Supporting Young Migrants Through Marketing Systems Amid Ongoing Conflict
—Walid J. ÂÜÀòÉç¹ÙÍø-Khalil, Eliane Khalifé, and Georges Aoun []